Ep 41: Sustainability communications  - why we all need to upskill, with Ayo Abbas

Ep 41: Sustainability communications - why we all need to upskill, with Ayo Abbas

Author: Ayo Abbas, Marketing Consultant November 18, 2022 Duration: 7:45

Welcome to my first proper solo episode of  The Built Environment Marketing Show. A show hosted by me Ayo Abbas, from Abbas Marketing.

As it's the last day of COP27 it seems apt to release an episode about why I think all marketing communications need to upskill when it comes to sustainability-related communications.


Anyway, do take a listen to this short solo episode and do let me know what you think.


The report that I talked about in the episode that was released at COP27 designed to as a framework to stop greenwashing is Integrity matters, from the UN High Level Expert Group on Net Zero Emissions Commitments of Non-State Entities 

Resource

As mentioned in the episode I've created the following:


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If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo


Hosted by marketing consultant Ayo Abbas, The Built Environment Marketing Show carves out a necessary space for professionals in architecture and engineering. This isn't a general business podcast; it's a focused conversation on the specific strategies and tactics that resonate within the built environment. Ayo brings forward voices and perspectives that often go unheard in mainstream marketing discussions, ensuring the content is both relevant and refreshingly practical. Each episode is built on the premise that effective marketing for these creative, technical fields requires a specialized approach. You'll hear from experts who understand not just marketing theory, but what actually works when trying to reach clients, win projects, and build a reputation in these industries. The discussions move beyond abstract ideas to deliver actionable hints and tips you can apply directly to your practice. Tuning into this podcast means getting a candid look at the challenges and opportunities of promoting design and engineering services, all from a host and guests who have been in the trenches. It’s an independent resource dedicated to making marketing feel less like a foreign language and more like a powerful tool for growth.
Author: Language: English Episodes: 100

The Built Environment Marketing Show:  marketing strategies and tactics for architects and engineers
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