Ep 42: Research, resi and Gen Z with Sarah Canning and Deenie Lee

Ep 42: Research, resi and Gen Z with Sarah Canning and Deenie Lee

Author: Ayo Abbas, Marketing Consultant December 2, 2022 Duration: 46:15

Today's show is a cracker and takes a slightly different angle as we delve more into the world of business-to-consumer (B2C) marketing and talk about the private residential sector. 

My two amazing guests are Sarah Canning and Deenie Lee, co/founders of the marketing agency The Property Marketing Strategists. 


In this episode, we talk about:

  • Why data and research should be the foundation of your marketing
  • Why we all need to get better at listening to young people and acting on that information
  • Why firms need a proper budget for research
  • The differences between B2C and B2B marketing
  • The missing layer of leadership in marketing teams and what can be done to fill it

The Built Environment Marketing Show is a podcast for architects, engineers, marketers and anyone interested in all things built environment and marketing related. 

The show is hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news. 

Ways you can support this show 

If you like this show don’t forget that you can help me to spread the work by:

  • Sharing about the show on social
  • Following us on Apple or Spotify
  • Leaving us a review on Apple or Spotify 
  • Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews 

Resources

Abbas Marketing website

The Property Marketing Strategists website


The Property Marketing Lounge podcast


If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo


Hosted by marketing consultant Ayo Abbas, The Built Environment Marketing Show carves out a necessary space for professionals in architecture and engineering. This isn't a general business podcast; it's a focused conversation on the specific strategies and tactics that resonate within the built environment. Ayo brings forward voices and perspectives that often go unheard in mainstream marketing discussions, ensuring the content is both relevant and refreshingly practical. Each episode is built on the premise that effective marketing for these creative, technical fields requires a specialized approach. You'll hear from experts who understand not just marketing theory, but what actually works when trying to reach clients, win projects, and build a reputation in these industries. The discussions move beyond abstract ideas to deliver actionable hints and tips you can apply directly to your practice. Tuning into this podcast means getting a candid look at the challenges and opportunities of promoting design and engineering services, all from a host and guests who have been in the trenches. It’s an independent resource dedicated to making marketing feel less like a foreign language and more like a powerful tool for growth.
Author: Language: English Episodes: 100

The Built Environment Marketing Show:  marketing strategies and tactics for architects and engineers
Podcast Episodes
We're going live this week and we've had a makeover!! [not-audio_url] [/not-audio_url]

Duration: 2:32
Hello and welcome to The Built Environment Marketing Show and I’m still your host Ayo Abbas from Abbas Marketing. This special episode is to let you know about our new podcast name and that we'll start our new season of…
🥳 6000 downloads and we'll be back soon [not-audio_url] [/not-audio_url]

Duration: 2:42
Thanks so much for being a regular listener of Marketing In Times of Recovery hosted by me, Ayo Abbas, a built environment marketing consultant. To celebrate hitting a milestone of 6000 downloads I wanted to share a bit…
Ep 35: Communicating Engineers, Chris Moore, Price & Myers [not-audio_url] [/not-audio_url]

Duration: 47:02
Anyone who knows me, knows that I do love engineers and engineering in general, way more than I love architecture truth be none. So, today’s interview is a bit of an engineering marketing fest with Chris Moore who leads…
Ep 34: Strategy, people and interims with Caroline Copland [not-audio_url] [/not-audio_url]

Duration: 28:38
If you’re looking to hire an interim or trying to change your marketing strategy to a new focus, this is the episode for you. It features Caroline Copland who is an interim marketing director talking about her latest rol…
Strategy, Technology & Digital [REPLAY] with Pascale Scheurer [not-audio_url] [/not-audio_url]

Duration: 34:47
I’m finalising my next podcast interview, so time for another throwback this week, my interview with Pascale Scheurer from July 2020. As it’s Digital Construction Week, this conversation feels even more pertinent coverin…
Smart Cities, Branding & Digital [REPLAY] with Rick Robinson, Jacobs [not-audio_url] [/not-audio_url]

Duration: 36:33
Today I'm replaying my most downloaded episode with one of my most fascinating conversations with Rick Robinson who leads the global smart places team at Jacobs. This was recorded during lockdown one in August 2020 so it…