Ep 47: Marketing to help make the world a better place, with Tristram Carfrae, Arup

Ep 47: Marketing to help make the world a better place, with Tristram Carfrae, Arup

Author: Ayo Abbas, Marketing Consultant March 31, 2023 Duration: 30:56

Today’s interview is a special one.  It’s with Tristram Carfrae who is a Deputy Co-Chair of Arup. Arup is a global sustainable development consultancy, delivering work focused on producing safe, inclusive and resilient communities, infrastructure and cities. 

Arup is a firm I know well as I have had two stints working there one when I was full-time there from 2006 – 2009 and another more recently as a consultant with their Arup University marketing team. 

In this episode we cover: 

  • why Arup invests in marketing
  • why Arup is looking to broaden the marketing conversations they have from traditional audiences
  • the impact of digital and Covid on how they go to market
  • why and how Tristram approaches LinkedIn.

The Built Environment Marketing Show is a bi-weekly podcast hosted by marketing consultant Ayo Abbas.  

Resources

Arup website

Abbas Marketing website


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Hosted by marketing consultant Ayo Abbas, The Built Environment Marketing Show carves out a necessary space for professionals in architecture and engineering. This isn't a general business podcast; it's a focused conversation on the specific strategies and tactics that resonate within the built environment. Ayo brings forward voices and perspectives that often go unheard in mainstream marketing discussions, ensuring the content is both relevant and refreshingly practical. Each episode is built on the premise that effective marketing for these creative, technical fields requires a specialized approach. You'll hear from experts who understand not just marketing theory, but what actually works when trying to reach clients, win projects, and build a reputation in these industries. The discussions move beyond abstract ideas to deliver actionable hints and tips you can apply directly to your practice. Tuning into this podcast means getting a candid look at the challenges and opportunities of promoting design and engineering services, all from a host and guests who have been in the trenches. It’s an independent resource dedicated to making marketing feel less like a foreign language and more like a powerful tool for growth.
Author: Language: English Episodes: 100

The Built Environment Marketing Show:  marketing strategies and tactics for architects and engineers
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