Ep 48: The changing social media landscape with Ayo Abbas

Ep 48: The changing social media landscape with Ayo Abbas

Author: Ayo Abbas, Marketing Consultant April 14, 2023 Duration: 16:04

Today's episode is a solo one where I'm sharing my thoughts on the changing social media landscape - what's hot and what's not.  It's adapted from a talk that I did as part of CommsFest last month, an event for housing associations' comms people. 

The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run   Abbas Marketing, a creatively technical marketing consultancy for engineers and architects. 

Ways you can support this show 

If you like this show don’t forget that you can help me to spread the work by:

  • Sharing about the show on social
  • Following us on Apple or Spotify
  • Leaving us a review on Apple or Spotify 
  • Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews 

Resources


If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo


Hosted by marketing consultant Ayo Abbas, The Built Environment Marketing Show carves out a necessary space for professionals in architecture and engineering. This isn't a general business podcast; it's a focused conversation on the specific strategies and tactics that resonate within the built environment. Ayo brings forward voices and perspectives that often go unheard in mainstream marketing discussions, ensuring the content is both relevant and refreshingly practical. Each episode is built on the premise that effective marketing for these creative, technical fields requires a specialized approach. You'll hear from experts who understand not just marketing theory, but what actually works when trying to reach clients, win projects, and build a reputation in these industries. The discussions move beyond abstract ideas to deliver actionable hints and tips you can apply directly to your practice. Tuning into this podcast means getting a candid look at the challenges and opportunities of promoting design and engineering services, all from a host and guests who have been in the trenches. It’s an independent resource dedicated to making marketing feel less like a foreign language and more like a powerful tool for growth.
Author: Language: English Episodes: 100

The Built Environment Marketing Show:  marketing strategies and tactics for architects and engineers
Podcast Episodes
How to make sure you get the most value out of industry events? [not-audio_url] [/not-audio_url]

Duration: 11:46
There are so many construction industry shows coming up in the next few months, so if you're wondering how you can turn your event attendance into a networking and opportunities juggernaut, then you're in luck. This epis…
Finding your voice to spark change with Professor Sadie Morgan [not-audio_url] [/not-audio_url]

Duration: 37:53
Hello and welcome to this special episode of The Built Environment Marketing Show. My guest today is Professor Sadie Morgan OBE, co-founder from dRMM among many other things. March is shaping up as a month that shines a…
Introducing AI: get smarter with your built  environment marketing [not-audio_url] [/not-audio_url]

Duration: 37:49
2023 was the year where AI dominated the news with the introduction of ChatGPT from OpenAI and also became mainstream a tad overwhelming.So for the first 2024 season episode of The Built Environment Marketing Show, I'm j…
EP 61: End of year round-up [not-audio_url] [/not-audio_url]

Duration: 20:48
Hello and welcome to the last The Built Environment Marketing Show of the year. The show is hosted by me, Ayo Abbas and I run my own built environment marketing consultancy, Abbas Marketing.Today is my special end of yea…
Ep 60: From ballerina to architecture marketing with Ellie Sharpe [not-audio_url] [/not-audio_url]

Duration: 36:27
Welcome to the final interview episode of '23 of the Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing.Today’s episode features Ellie Sharpe, the Marketing and Business Development Director at…