EP 61: End of year round-up

EP 61: End of year round-up

Author: Ayo Abbas, Marketing Consultant December 18, 2023 Duration: 20:48

Hello and welcome to the last The Built Environment Marketing Show of the year. The show is hosted by me, Ayo Abbas and I run my own built environment marketing consultancy, Abbas Marketing.

Today is my special end of year episode so you'll get:

  • My podcast stats in numbers
  • A whistle-stop tour of the key themes and discussions from my episodes this year
  • A look forward to what's in store for '24
  • And some of the Bloopers from this season.

Thanks to all my listeners and guests who have supported the show this year.

Episodes

Ep 60: From ballerina to architecture marketing with Ellie Sharpe

Ep 59: How to master LinkedIn as marketers

Ep 58: Growing and marketing your profile online with Chris Simmons

Ep 57: Top five marketing mistakes firms make, Ayo Abbas and Stephen Drew

Ep 56: Demonstrating the value of marketing with Rachel Davies, Hoare Lea, part II

Ep 55: Content, Climate and Thought leadership with Rachel Davies, Hoare Lea

Ep 54: B2B Content creation: Avoiding overwhelm and getting strategic

Ep 53: Growing an architectural firm with Andy Matthews, Andy Matthews Studio

EP 52: Boring, boring, boring: how to inject creativity into your marketing

EP 51: Property, pavilions and partnerships with Andrew Foord, JLL

Ep 50: Repurposing and making the most of content with Stacey Meadwell, Susie Lober and Ayo Abbas

Ep 49: Getting the most out of events with Nathan Spencer, Karen Willey and Ayo Abbas

Ep 48: The changing social media landscape with Ayo Abbas

Ep 47: Marketing to help make the world a better place with Tristram Carfrae, Arup

Ep 46: Brand It's Personal, Dominique Staindl, Christopher Moore & Ayo Abbas

Ep 45: A concrete approach to TikTok with Andrew Athias

Ep 44: ChatGPT and AI: A big opportunity?

Resources and links

12 days of Martech download

How to tell stories to get better clients webinar - Architizer Future Fest

Ways you can support this show

If you like this show don’t forget that you can help me to spread the word by:



Hosted by marketing consultant Ayo Abbas, The Built Environment Marketing Show carves out a necessary space for professionals in architecture and engineering. This isn't a general business podcast; it's a focused conversation on the specific strategies and tactics that resonate within the built environment. Ayo brings forward voices and perspectives that often go unheard in mainstream marketing discussions, ensuring the content is both relevant and refreshingly practical. Each episode is built on the premise that effective marketing for these creative, technical fields requires a specialized approach. You'll hear from experts who understand not just marketing theory, but what actually works when trying to reach clients, win projects, and build a reputation in these industries. The discussions move beyond abstract ideas to deliver actionable hints and tips you can apply directly to your practice. Tuning into this podcast means getting a candid look at the challenges and opportunities of promoting design and engineering services, all from a host and guests who have been in the trenches. It’s an independent resource dedicated to making marketing feel less like a foreign language and more like a powerful tool for growth.
Author: Language: English Episodes: 100

The Built Environment Marketing Show:  marketing strategies and tactics for architects and engineers
Podcast Episodes
Ep 48: The changing social media landscape with Ayo Abbas [not-audio_url] [/not-audio_url]

Duration: 16:04
Today's episode is a solo one where I'm sharing my thoughts on the changing social media landscape - what's hot and what's not. It's adapted from a talk that I did as part of CommsFest last month, an event for housing as…
Ep 45: A concrete approach to TikTok with Andrew Athias [not-audio_url] [/not-audio_url]

Duration: 32:18
Today’s interview is where we go stateside as I interview Andrew Athias, who is the Digital Director for Silvi Materials in Philadelphia. Silvi Materials is a great example of a traditional construction firm trying somet…
Ep 44: ChatGPT and AI: A big opportunity? [not-audio_url] [/not-audio_url]

Duration: 10:20
Welcome back to the new season of The Built Environment Marketing Show.And to mix things up this year I'll be doing a mix of solo episodes and interviews and still publishing once a month.Today's episode is hosted by me…
Ep 43: End of the year marketing roundup and look to '23 [not-audio_url] [/not-audio_url]

Duration: 26:35
Hello and welcome to The Built Environment Marketing Show roundup hosted by marketing consultant Ayo Abbas from Abbas Marketing. In this episode, I share:the marketing trends I think we should be paying attention to in '…
Ep 42: Research, resi and Gen Z with Sarah Canning and Deenie Lee [not-audio_url] [/not-audio_url]

Duration: 46:15
Today's show is a cracker and takes a slightly different angle as we delve more into the world of business-to-consumer (B2C) marketing and talk about the private residential sector. My two amazing guests are Sarah Cannin…
Ep 40: Securing PR without projects, Hannah Cox [not-audio_url] [/not-audio_url]

Duration: 35:05
Today’s special interview is a deep dive into ‘Securing PR without projects.’ My guest was creative PR expert Hannah Cox MCIPR.We covered everything from the difference between press and PR, what journalists really want,…
Ep 39: Podcasting - a route to grow your business with Emma Drake [not-audio_url] [/not-audio_url]

Duration: 41:48
The growth in podcast listening in the UK is due to grow to 28 million listeners by 2026. If you fancy getting a piece of the podcasting pie for your business do check out my podcast interview with Comms Consultant Emma…