Ep 71: Finding the right marketing approach as a small architecture practice, Jon Clayton

Ep 71: Finding the right marketing approach as a small architecture practice, Jon Clayton

Author: Ayo Abbas, Marketing Consultant July 18, 2024 Duration: 41:27

Today’s special episode is part I of a podcast crossover episode. So, I’m interviewing Jon Clayton, who hosts the Architecture Business Club podcast. And then he interviewed me for Part II of the crossover over on his podcast that you can listen to here

In Jon’s interview for part 1 he talked about:

  • The evolution of digital marketing and how he’s always tended to take a digital-first approach to marketing his practice.
  • The importance of building a strong personal brand in architecture
  • Local marketing for architecture firms and the need to get stuck in.
  • Networking and community engagement and how it can benefit all aspects of your business and mindset.
  • How he’s developed websites over the years
  • How he has taken a productised approach to market his design services.

Once you’ve finished listening, make sure you head over to the Architecture Business Club here https://architecture-business-club.captivate.fm/listen to hear part II of the crossover interview where Jon interviews me about digital marketing for architecture firms.  

Links

Abbas Marketing

Jon Clayton

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

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Hosted by marketing consultant Ayo Abbas, The Built Environment Marketing Show carves out a necessary space for professionals in architecture and engineering. This isn't a general business podcast; it's a focused conversation on the specific strategies and tactics that resonate within the built environment. Ayo brings forward voices and perspectives that often go unheard in mainstream marketing discussions, ensuring the content is both relevant and refreshingly practical. Each episode is built on the premise that effective marketing for these creative, technical fields requires a specialized approach. You'll hear from experts who understand not just marketing theory, but what actually works when trying to reach clients, win projects, and build a reputation in these industries. The discussions move beyond abstract ideas to deliver actionable hints and tips you can apply directly to your practice. Tuning into this podcast means getting a candid look at the challenges and opportunities of promoting design and engineering services, all from a host and guests who have been in the trenches. It’s an independent resource dedicated to making marketing feel less like a foreign language and more like a powerful tool for growth.
Author: Language: English Episodes: 100

The Built Environment Marketing Show:  marketing strategies and tactics for architects and engineers
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