Ep 78: Positioning for the future: Creating a brave, new brand strategy and voice, Fliss Childs, FCB Studios

Ep 78: Positioning for the future: Creating a brave, new brand strategy and voice, Fliss Childs, FCB Studios

Author: Ayo Abbas, Marketing Consultant October 11, 2024 Duration: 37:58

FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session.

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FCB Studios is an architectural practice with a strong history for sustainable design, so it was a pleasure to talk to Marketing Partner Fliss Childs about the company rebrand process that she led where they redefined their brand strategy and tone of voice for now and into the future.

In this episode, we talked about:

  • How FCB Studios reimagined their brand strategy and found a refreshed voice
  • Why choosing an agency outside the architecture industry led to fresh thinking and an impactful branding approach
  • The importance of storytelling and focusing on social impact and cultural value to elevate their brand story

Resources and links

Abbas Marketing

FCB Studios

Nice and Serious

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

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Hosted by marketing consultant Ayo Abbas, The Built Environment Marketing Show carves out a necessary space for professionals in architecture and engineering. This isn't a general business podcast; it's a focused conversation on the specific strategies and tactics that resonate within the built environment. Ayo brings forward voices and perspectives that often go unheard in mainstream marketing discussions, ensuring the content is both relevant and refreshingly practical. Each episode is built on the premise that effective marketing for these creative, technical fields requires a specialized approach. You'll hear from experts who understand not just marketing theory, but what actually works when trying to reach clients, win projects, and build a reputation in these industries. The discussions move beyond abstract ideas to deliver actionable hints and tips you can apply directly to your practice. Tuning into this podcast means getting a candid look at the challenges and opportunities of promoting design and engineering services, all from a host and guests who have been in the trenches. It’s an independent resource dedicated to making marketing feel less like a foreign language and more like a powerful tool for growth.
Author: Language: English Episodes: 50

The Built Environment Marketing Show:  marketing strategies and tactics for architects and engineers
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