"I'm just not seeing your stuff on LinkedIn" with Ayo Abbas

"I'm just not seeing your stuff on LinkedIn" with Ayo Abbas

Author: Ayo Abbas, Marketing Consultant March 20, 2026 Duration: 12:27

Welcome back to The Built Environment Marketing Show hosted by me Ayo Abbas.

In this solo episode, I share real data from my own LinkedIn performance (impressions down 17%, engagement up 19%), unpacs how the new 360Brew algorithm is changing the rules, and explain why passive scrolling is quietly killing your reach. If you've been wondering why fewer people seem to be seeing your content, or whose content you've stopped seeing, this episode gives you the answers and a clear action plan.

Key takeaways

  1. LinkedIn organic reach is declining across the board
  2. Engagement now matters more than reach
  3. Being connected no longer guarantees visibility
  4. Hashtags are losing their role as content signals
  5. Comments can outperform standalone posts.

Resources and links

BEMS roundup episode from end of 2025

Reports on the 360Brew algorithm

LinkedIn Post Performance Tracker and/or training ayo@abbasmarketing.com

About the show

The Built Environment Marketing Show is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.

Ways you can support this show

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Hosted by marketing consultant Ayo Abbas, The Built Environment Marketing Show carves out a necessary space for professionals in architecture and engineering. This isn't a general business podcast; it's a focused conversation on the specific strategies and tactics that resonate within the built environment. Ayo brings forward voices and perspectives that often go unheard in mainstream marketing discussions, ensuring the content is both relevant and refreshingly practical. Each episode is built on the premise that effective marketing for these creative, technical fields requires a specialized approach. You'll hear from experts who understand not just marketing theory, but what actually works when trying to reach clients, win projects, and build a reputation in these industries. The discussions move beyond abstract ideas to deliver actionable hints and tips you can apply directly to your practice. Tuning into this podcast means getting a candid look at the challenges and opportunities of promoting design and engineering services, all from a host and guests who have been in the trenches. It’s an independent resource dedicated to making marketing feel less like a foreign language and more like a powerful tool for growth.
Author: Language: English Episodes: 100

The Built Environment Marketing Show:  marketing strategies and tactics for architects and engineers
Podcast Episodes
Ep 48: The changing social media landscape with Ayo Abbas [not-audio_url] [/not-audio_url]

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Ep 40: Securing PR without projects, Hannah Cox [not-audio_url] [/not-audio_url]

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Today’s special interview is a deep dive into ‘Securing PR without projects.’ My guest was creative PR expert Hannah Cox MCIPR.We covered everything from the difference between press and PR, what journalists really want,…
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