Introducing AI: get smarter with your built  environment marketing

Introducing AI: get smarter with your built environment marketing

Author: Ayo Abbas, Marketing Consultant February 9, 2024 Duration: 37:49

2023 was the year where AI dominated the news with the introduction of ChatGPT from OpenAI and also became mainstream a tad overwhelming.

So for the first 2024 season episode of The Built Environment Marketing Show, I'm joined by Amy Walters and Jessica Barrett to give built environment firms a quick intro to AI so you can get on and get started.

It’s a case of not being fooled as AI wasn’t really the new kid on the block but has been around for quite some time. And it’s already in many of the day-to-day marketing tools you may already use.

We talked about how built environment firms can harness AI in their marketing and provide practical ways of application from marketing, content creation /communications and graphic design perspectives so there’ll be something that will apply to us all.

Key takeaways:

- A quick rundown on what AI is

- AI tools that we’ve used

- Practical ways you can get started using AI in your marketing workflows

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers. And I'm happy that we tend to go deep and real conversations with real marketers out in the open. I want you to be so inspired that you come away wanting to try new things.  

Resources and Links

Abbas Marketing

Bloom Creative

Bidwells

Click here for the full shownotes including a list of the tools mentioned in this episode.

Ways you can support this show

If you like this show don’t forget that you can help me to spread the word by:



Hosted by marketing consultant Ayo Abbas, The Built Environment Marketing Show carves out a necessary space for professionals in architecture and engineering. This isn't a general business podcast; it's a focused conversation on the specific strategies and tactics that resonate within the built environment. Ayo brings forward voices and perspectives that often go unheard in mainstream marketing discussions, ensuring the content is both relevant and refreshingly practical. Each episode is built on the premise that effective marketing for these creative, technical fields requires a specialized approach. You'll hear from experts who understand not just marketing theory, but what actually works when trying to reach clients, win projects, and build a reputation in these industries. The discussions move beyond abstract ideas to deliver actionable hints and tips you can apply directly to your practice. Tuning into this podcast means getting a candid look at the challenges and opportunities of promoting design and engineering services, all from a host and guests who have been in the trenches. It’s an independent resource dedicated to making marketing feel less like a foreign language and more like a powerful tool for growth.
Author: Language: English Episodes: 100

The Built Environment Marketing Show:  marketing strategies and tactics for architects and engineers
Podcast Episodes
We're going live this week and we've had a makeover!! [not-audio_url] [/not-audio_url]

Duration: 2:32
Hello and welcome to The Built Environment Marketing Show and I’m still your host Ayo Abbas from Abbas Marketing. This special episode is to let you know about our new podcast name and that we'll start our new season of…
🥳 6000 downloads and we'll be back soon [not-audio_url] [/not-audio_url]

Duration: 2:42
Thanks so much for being a regular listener of Marketing In Times of Recovery hosted by me, Ayo Abbas, a built environment marketing consultant. To celebrate hitting a milestone of 6000 downloads I wanted to share a bit…
Ep 35: Communicating Engineers, Chris Moore, Price & Myers [not-audio_url] [/not-audio_url]

Duration: 47:02
Anyone who knows me, knows that I do love engineers and engineering in general, way more than I love architecture truth be none. So, today’s interview is a bit of an engineering marketing fest with Chris Moore who leads…
Ep 34: Strategy, people and interims with Caroline Copland [not-audio_url] [/not-audio_url]

Duration: 28:38
If you’re looking to hire an interim or trying to change your marketing strategy to a new focus, this is the episode for you. It features Caroline Copland who is an interim marketing director talking about her latest rol…
Strategy, Technology & Digital [REPLAY] with Pascale Scheurer [not-audio_url] [/not-audio_url]

Duration: 34:47
I’m finalising my next podcast interview, so time for another throwback this week, my interview with Pascale Scheurer from July 2020. As it’s Digital Construction Week, this conversation feels even more pertinent coverin…
Smart Cities, Branding & Digital [REPLAY] with Rick Robinson, Jacobs [not-audio_url] [/not-audio_url]

Duration: 36:33
Today I'm replaying my most downloaded episode with one of my most fascinating conversations with Rick Robinson who leads the global smart places team at Jacobs. This was recorded during lockdown one in August 2020 so it…