Tanya Windman - Founder, joi

Tanya Windman - Founder, joi

Author: the co-lab February 24, 2026 Duration: 15:12

Tanya believes women should be able to enjoy the journey of building and that the right environment makes all the difference. She is the founder of joi, a membership community for women in NYC actively bringing their vision to life, and a 1:1 advisor supporting women through pivotal moments. Through her consultancy Windy&Co., she brings that same human-centered lens to membership clubs, hospitality brands, and lifestyle companies seeking engagement and retention strategies that actually work. With a background in sociology, marketing and mindfulness facilitation, she's spent the past decade where community building meets commercial results.


In this episode, Jelena Beliard sits down with Tanya to trace her journey from sociology and ad agencies to wellness and eventually building a consultancy for women founders. Tanya shares how authenticity and trusting the process have guided her biggest life and career transitions.


Behind every successful brand, collection, or campaign in the worlds of fashion, beauty, and luxury, there are people with stories that rarely make the front page. The co-lab career stories brings those narratives to the forefront, moving past polished resumes to explore the real, often winding journeys of professionals. This isn't about theoretical advice; it's a series of candid conversations hosted by members of the co-lab community themselves. You'll hear from a CEO reflecting on a pivotal early mistake alongside an assistant buyer navigating their first major season, all within the same episode. The dialogue naturally covers the unexpected detours, the jobs that didn't work out, and the moments of mentorship that changed everything. By focusing on personal experience rather than industry abstraction, this podcast reveals the human texture of creative and commercial fields. It serves as a reminder that a career is rarely a straight line, especially in fast-paced sectors driven by art and aesthetics. Tune in for genuine reflections on building a life in these visually compelling industries, where every story adds a new thread to the broader tapestry.
Author: Language: English Episodes: 100

The co-lab career stories
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