Tanya Windman - Founder, joi

Tanya Windman - Founder, joi

Author: the co-lab February 24, 2026 Duration: 15:12

Tanya believes women should be able to enjoy the journey of building and that the right environment makes all the difference. She is the founder of joi, a membership community for women in NYC actively bringing their vision to life, and a 1:1 advisor supporting women through pivotal moments. Through her consultancy Windy&Co., she brings that same human-centered lens to membership clubs, hospitality brands, and lifestyle companies seeking engagement and retention strategies that actually work. With a background in sociology, marketing and mindfulness facilitation, she's spent the past decade where community building meets commercial results.


In this episode, Jelena Beliard sits down with Tanya to trace her journey from sociology and ad agencies to wellness and eventually building a consultancy for women founders. Tanya shares how authenticity and trusting the process have guided her biggest life and career transitions.


Behind every successful brand, collection, or campaign in the worlds of fashion, beauty, and luxury, there are people with stories that rarely make the front page. The co-lab career stories brings those narratives to the forefront, moving past polished resumes to explore the real, often winding journeys of professionals. This isn't about theoretical advice; it's a series of candid conversations hosted by members of the co-lab community themselves. You'll hear from a CEO reflecting on a pivotal early mistake alongside an assistant buyer navigating their first major season, all within the same episode. The dialogue naturally covers the unexpected detours, the jobs that didn't work out, and the moments of mentorship that changed everything. By focusing on personal experience rather than industry abstraction, this podcast reveals the human texture of creative and commercial fields. It serves as a reminder that a career is rarely a straight line, especially in fast-paced sectors driven by art and aesthetics. Tune in for genuine reflections on building a life in these visually compelling industries, where every story adds a new thread to the broader tapestry.
Author: Language: English Episodes: 100

The co-lab career stories
Podcast Episodes
Andrew Pieris - Visual Marketing Executive [not-audio_url] [/not-audio_url]

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Andrew Minosh Pieris's story starts in the lush landscapes of Sri Lanka, where the vibrant culture and architecture sparked his creative passion. Moving to London as a teen, he interned with Alexander McQueen, and other…
Lisa Di Napoli - leads Pixie Creative [not-audio_url] [/not-audio_url]

Duration: 24:36
Lisa Di Napoli sees the world in vivid color, has never met a color swatch that did not inspire, and loves curating visual stories. All this has served her well as a design leader and children’s industry expert. Her visi…
Celeste Lilore - EcoPreneur [not-audio_url] [/not-audio_url]

Duration: 20:53
Céleste is an insatiably curious lifelong learner passionate about community, partnership,provenance, ethics, sustainability, and timeless style. Through stories, she delights in making the complex simple. Her first job…
Crystal Slattery - President of Tanya Taylor [not-audio_url] [/not-audio_url]

Duration: 13:35
Crystal Slattery serves as the President of Tanya Taylor and plays a pivotal role in driving the brand’s success. With a strong background in business strategy from her years as President of Elizabeth and James and Cinq…
Tanya Taylor - CEO and Creative Director, Tanya Taylor [not-audio_url] [/not-audio_url]

Duration: 14:18
Tanya serves as CEO and Creative Director of her namesake brand. Playing with color and texture, Tanya uses her artistic background to create clothing for women to move creatively and confidently through their day. Tanya…
Jen White - Creative Director, Drawing From Memory [not-audio_url] [/not-audio_url]

Duration: 18:49
Jen White is a branding expert that guides companies beyond surface-level branding to build mindshare and capture market share.She combines her background in fine art, expertise in consumer branding, and 20+ years of ent…
Sam Baker - CEO, Sam Baker Consulting [not-audio_url] [/not-audio_url]

Duration: 18:32
Sam Baker transforms underperforming ecommerce sites into powerful selling tools that help her clients generate double-digit incremental revenue each year. Sam’s ecommerce background includes web optimization at Abercrom…
Lydia Fenet - Founder and CEO of Lydia Fenet Agency [not-audio_url] [/not-audio_url]

Duration: 24:39
Lydia Fenet is the founder and CEO of the Lydia Fenet Agency, a boutique agency representing best in class charity auctioneers. Over her two-decade long career, Lydia served as the Global Managing Director of Strategic P…