How can I expand my team and grow my editing business?

How can I expand my team and grow my editing business?

Author: Malini Devadas April 5, 2021 Duration: 31:45

045:

Featured editor: CaTyra Polland, Love for Words

CaTyra wants to be earning a full-time income from her editing business. She knows she can't do it all herself, so she's brought on a proofreader and a virtual admin assistant to allow more time for her to do editing. But she's had to turn work away and wants to grow her team so that she's not the only editor doing the projects.

It's a big change, and it's easy to feel worried about the time commitment for recruiting a new team member, how they'll fit in, how you'll delegate to them and how clients will react to their work not being personally done by you.

These can all be enough to stop business owners from expanding to create the business they'd dreamed of.

Growing your team is about more than finding a good editor. It's about finding a fit with the work culture in your business. If you're feeling uncertain how to proceed, it's helpful to work through the issues in advance. How can you build trust with a new team member and embed clear communication for a good working relationship? And what if things don't work out?

Bringing in help should reduce your stress, not add to it. And giving clients assurance of the same high-quality work from your business is important.

If, like CaTyra, your business vision includes building your team and yet you haven't taken the steps needed to achieve it, this episode might give you the inspiration you need to get on with it and grow your business with confidence.

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If you want to get clear on your money, marketing and mindset, check out 'Boost Your Editing Income', my e-course and group coaching program.


Malini Devadas brings her experience as a marketing mindset coach directly to the world of freelance editing in The Confident Freelance Editor. Here, the often-overlooked pillars of marketing and personal mindset take center stage, moving beyond just technical skills to address what truly builds a sustainable and fulfilling practice. Each episode is crafted for editors who know their craft but might feel stuck navigating the business side-those looking to attract better clients, increase their income, and crucially, reclaim their time for a life outside of work. You’ll hear a practical blend of Malini’s direct advice, coaching-style reflections, and conversations with others who have navigated similar paths. The focus remains consistently on actionable steps that translate into real-world confidence, whether discussing how to communicate value to potential clients or shifting internal beliefs about pricing and worth. This isn't about generic business tips; it's a specialized resource that speaks directly to the unique challenges and opportunities within the editing field. Tune in for a thoughtful and supportive guide that helps transform the struggle of running a solo operation into the pleasure of growing a business designed on your own terms.
Author: Language: English Episodes: 71

The Confident Freelance Editor
Podcast Episodes
How many clients do you need? [not-audio_url] [/not-audio_url]

Duration: 9:16
020: Have you ever thought about how many clients you actually need? I ask this because when I work with editors on their marketing message, one of the first things I'll suggest is that they choose a niche (or maybe a co…
Losing some money vs losing the sale [not-audio_url] [/not-audio_url]

Duration: 12:00
019: So often I hear about editors who are underquoting because they are scared of losing the job -- I used to do this too. This is usually deliberate (e.g. shave off a few hours, reduce the rate) and we convince ourselv…
How 'nice' are you? [not-audio_url] [/not-audio_url]

Duration: 10:30
018: We equate niceness with people who do things for free. So does that mean that people who charge (and particularly those who charge a lot) are somehow not 'nice'? In this episode, I ask you to consider how you judge…
Does the world need another blog post about editing? [not-audio_url] [/not-audio_url]

Duration: 11:16
017: These days it seems like everyone's blogging; content marketing is all the rage. With so many people writing about the topic, does the world really need another blog post about editing? It's easy to feel discouraged…
Letting go of the outcome [not-audio_url] [/not-audio_url]

Duration: 14:34
016: A common factor in what's holding us back from action is fear. I see this a lot in my experience as a mindset coach. It's not about not knowing enough. Information is everywhere. As editors we can readily find the i…
Three things you can do today to find a client [not-audio_url] [/not-audio_url]

Duration: 12:56
015: It can feel scary to go out and find clients, so we often spend our time taking what I call 'passive action'. Designing a logo or tweaking our website can feel like we're doing something constructive. But without cl…
The myth of passive income [not-audio_url] [/not-audio_url]

Duration: 15:22
014: Are you thinking about selling digital products to create passive income opportunities for your business? The idea of 'passive income' is appealing in many ways. Do the work once, sell it many times over. There are…
What is the best website platform? [not-audio_url] [/not-audio_url]

Duration: 14:15
013: What is the best website platform to use for your editing business? Trick question - there is no such thing. When it comes to websites, popular platforms include: Wordpress, Weebly, Wix, Squarespace -- they all have…
The power of client referrals [not-audio_url] [/not-audio_url]

Duration: 9:17
012: Most people don't buy from someone they don't know. We ask friends for a recommendation. Our past clients and contacts can refer new clients to us... once they know we are looking and would welcome referrals! Don't…