How do I change my editing business to a new niche?

How do I change my editing business to a new niche?

Author: Malini Devadas May 24, 2021 Duration: 41:02

Featured editor: Michelle Waitzman, http://michellewaitzman.com

It's fairly common for editors to pick up whatever work is going, even if it's not their ideal type of editing, type of project or type of industry. We think, 'we'll do this for a while until that 'thing' comes along...', the ideal project that will set us on the path to the work we most enjoy. But after a while it's become a habit to do the same work, and we're stuck, getting known for doing work that we're not keen to continue doing.

Today's guest, Michelle, wonders if it's the right thing to change the pattern of work she's been doing and seek out the work she'd enjoy more, even if it doesn't pay well.

So, I challenged that assumption. How do you know you won't find clients who will pay you well for doing the work you love?

But be mindful of what messages you keep telling yourself about the thing you really want to do.

In today's episode I discuss with Michelle how she could change her positioning to attract the work she most wants to do. We discover, as we're near the end of our chat, that zeroing in on what it is that we love can mean peeling back the layers of habit we've built up over the years of striving for a successful editing business.

Is it time you stepped back to consider whether you're fulfilling your life and business goals?


…………………………….


If you want to get clear on your money, marketing and mindset, check out 'Boost Your Editing Income', my e-course and group coaching program.


Malini Devadas brings her experience as a marketing mindset coach directly to the world of freelance editing in The Confident Freelance Editor. Here, the often-overlooked pillars of marketing and personal mindset take center stage, moving beyond just technical skills to address what truly builds a sustainable and fulfilling practice. Each episode is crafted for editors who know their craft but might feel stuck navigating the business side-those looking to attract better clients, increase their income, and crucially, reclaim their time for a life outside of work. You’ll hear a practical blend of Malini’s direct advice, coaching-style reflections, and conversations with others who have navigated similar paths. The focus remains consistently on actionable steps that translate into real-world confidence, whether discussing how to communicate value to potential clients or shifting internal beliefs about pricing and worth. This isn't about generic business tips; it's a specialized resource that speaks directly to the unique challenges and opportunities within the editing field. Tune in for a thoughtful and supportive guide that helps transform the struggle of running a solo operation into the pleasure of growing a business designed on your own terms.
Author: Language: English Episodes: 71

The Confident Freelance Editor
Podcast Episodes
How many clients do you need? [not-audio_url] [/not-audio_url]

Duration: 9:16
020: Have you ever thought about how many clients you actually need? I ask this because when I work with editors on their marketing message, one of the first things I'll suggest is that they choose a niche (or maybe a co…
Losing some money vs losing the sale [not-audio_url] [/not-audio_url]

Duration: 12:00
019: So often I hear about editors who are underquoting because they are scared of losing the job -- I used to do this too. This is usually deliberate (e.g. shave off a few hours, reduce the rate) and we convince ourselv…
How 'nice' are you? [not-audio_url] [/not-audio_url]

Duration: 10:30
018: We equate niceness with people who do things for free. So does that mean that people who charge (and particularly those who charge a lot) are somehow not 'nice'? In this episode, I ask you to consider how you judge…
Does the world need another blog post about editing? [not-audio_url] [/not-audio_url]

Duration: 11:16
017: These days it seems like everyone's blogging; content marketing is all the rage. With so many people writing about the topic, does the world really need another blog post about editing? It's easy to feel discouraged…
Letting go of the outcome [not-audio_url] [/not-audio_url]

Duration: 14:34
016: A common factor in what's holding us back from action is fear. I see this a lot in my experience as a mindset coach. It's not about not knowing enough. Information is everywhere. As editors we can readily find the i…
Three things you can do today to find a client [not-audio_url] [/not-audio_url]

Duration: 12:56
015: It can feel scary to go out and find clients, so we often spend our time taking what I call 'passive action'. Designing a logo or tweaking our website can feel like we're doing something constructive. But without cl…
The myth of passive income [not-audio_url] [/not-audio_url]

Duration: 15:22
014: Are you thinking about selling digital products to create passive income opportunities for your business? The idea of 'passive income' is appealing in many ways. Do the work once, sell it many times over. There are…
What is the best website platform? [not-audio_url] [/not-audio_url]

Duration: 14:15
013: What is the best website platform to use for your editing business? Trick question - there is no such thing. When it comes to websites, popular platforms include: Wordpress, Weebly, Wix, Squarespace -- they all have…
The power of client referrals [not-audio_url] [/not-audio_url]

Duration: 9:17
012: Most people don't buy from someone they don't know. We ask friends for a recommendation. Our past clients and contacts can refer new clients to us... once they know we are looking and would welcome referrals! Don't…