How do I change my niche?

How do I change my niche?

Author: Malini Devadas November 30, 2020 Duration: 34:03

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Featured editor: Kath Kovac

Have you decided to change your editing niche but don't know how to kick-start the transition?

I'm speaking with Kath Kovac in this week's episode. Her editing business grew from word of mouth and she's enjoyed a career in science editing. Having done a few other jobs and realised she's keen to do more work editing children's nonfiction books, the thought of re-establishing herself in a new niche is a bit daunting. Where to start?

As freelance editors we get to work on different topics and take up work where our interests, and client opportunities, take us. You might have established your career in one niche and then your interest takes you in another direction.

But making a decision to change your direction doesn't automatically translate into taking action. We have a habit of throwing up our own roadblocks at important decision-making stages.

Have a listen to today's episode to learn how to spot and plan around those roadblocks to take the next action step to recharge your editing business.


Malini Devadas brings her experience as a marketing mindset coach directly to the world of freelance editing in The Confident Freelance Editor. Here, the often-overlooked pillars of marketing and personal mindset take center stage, moving beyond just technical skills to address what truly builds a sustainable and fulfilling practice. Each episode is crafted for editors who know their craft but might feel stuck navigating the business side-those looking to attract better clients, increase their income, and crucially, reclaim their time for a life outside of work. You’ll hear a practical blend of Malini’s direct advice, coaching-style reflections, and conversations with others who have navigated similar paths. The focus remains consistently on actionable steps that translate into real-world confidence, whether discussing how to communicate value to potential clients or shifting internal beliefs about pricing and worth. This isn't about generic business tips; it's a specialized resource that speaks directly to the unique challenges and opportunities within the editing field. Tune in for a thoughtful and supportive guide that helps transform the struggle of running a solo operation into the pleasure of growing a business designed on your own terms.
Author: Language: English Episodes: 71

The Confident Freelance Editor
Podcast Episodes
How many clients do you need? [not-audio_url] [/not-audio_url]

Duration: 9:16
020: Have you ever thought about how many clients you actually need? I ask this because when I work with editors on their marketing message, one of the first things I'll suggest is that they choose a niche (or maybe a co…
Losing some money vs losing the sale [not-audio_url] [/not-audio_url]

Duration: 12:00
019: So often I hear about editors who are underquoting because they are scared of losing the job -- I used to do this too. This is usually deliberate (e.g. shave off a few hours, reduce the rate) and we convince ourselv…
How 'nice' are you? [not-audio_url] [/not-audio_url]

Duration: 10:30
018: We equate niceness with people who do things for free. So does that mean that people who charge (and particularly those who charge a lot) are somehow not 'nice'? In this episode, I ask you to consider how you judge…
Does the world need another blog post about editing? [not-audio_url] [/not-audio_url]

Duration: 11:16
017: These days it seems like everyone's blogging; content marketing is all the rage. With so many people writing about the topic, does the world really need another blog post about editing? It's easy to feel discouraged…
Letting go of the outcome [not-audio_url] [/not-audio_url]

Duration: 14:34
016: A common factor in what's holding us back from action is fear. I see this a lot in my experience as a mindset coach. It's not about not knowing enough. Information is everywhere. As editors we can readily find the i…
Three things you can do today to find a client [not-audio_url] [/not-audio_url]

Duration: 12:56
015: It can feel scary to go out and find clients, so we often spend our time taking what I call 'passive action'. Designing a logo or tweaking our website can feel like we're doing something constructive. But without cl…
The myth of passive income [not-audio_url] [/not-audio_url]

Duration: 15:22
014: Are you thinking about selling digital products to create passive income opportunities for your business? The idea of 'passive income' is appealing in many ways. Do the work once, sell it many times over. There are…
What is the best website platform? [not-audio_url] [/not-audio_url]

Duration: 14:15
013: What is the best website platform to use for your editing business? Trick question - there is no such thing. When it comes to websites, popular platforms include: Wordpress, Weebly, Wix, Squarespace -- they all have…
The power of client referrals [not-audio_url] [/not-audio_url]

Duration: 9:17
012: Most people don't buy from someone they don't know. We ask friends for a recommendation. Our past clients and contacts can refer new clients to us... once they know we are looking and would welcome referrals! Don't…