How do I stop self-sabotaging my own efforts to establish my niche?

How do I stop self-sabotaging my own efforts to establish my niche?

Author: Malini Devadas June 21, 2021 Duration: 41:20

056: Featured editor: Jen Tolnay, Jen Tolnay Editorial and Writing Services

Jen has plenty of corporate editing experience and wants to move toward her ideal work in fiction book editing. She's almost finished a course and has gained a bit of experience from pro bono projects. So what's stopping her from pitching to clients who could benefit from her skills?

Feeling hesitant at switching to a new field of editing is entirely normal. We're confident in our own skills in the work we've done already. We feel like we need to get qualifications and more jobs under our belts in order to show credibility. But Jen has dragged out the completion of her editing course. She's wondering where this resistance is coming from.

If this is happening to you too, think about how this behaviour serves you. By not finishing the course, Jen doesn't feel like she's qualified to pitch for new work in fiction editing. So she can stay in her safe, familiar territory. But that's not what she wants for her future. So it leads to her feeling stuck and frustrated about how to carve out this new niche for herself.

We discuss this and other aspects to establishing a new niche, or even more than one. Niching in one area makes it easier to talk about in your marketing, but if you've got other things going on in your business where you can get work in a variety of areas, there's nothing stopping you from doing that. Pursuing a niche you love doesn't mean you have to drop all the other work you're good at and that has brought you income through industry connections. Believing that you'll lose work if you establish a niche can hold you back through fear.

If you've got a feeling that you know your way forward but there's something holding you back you just can't put your finger on, consider where you might be self-sabotaging your own progress.

 

…………………………….
If you want to get clear on your money, marketing and mindset, check out 'Boost Your Editing Income', my e-course and group coaching program.


Malini Devadas brings her experience as a marketing mindset coach directly to the world of freelance editing in The Confident Freelance Editor. Here, the often-overlooked pillars of marketing and personal mindset take center stage, moving beyond just technical skills to address what truly builds a sustainable and fulfilling practice. Each episode is crafted for editors who know their craft but might feel stuck navigating the business side-those looking to attract better clients, increase their income, and crucially, reclaim their time for a life outside of work. You’ll hear a practical blend of Malini’s direct advice, coaching-style reflections, and conversations with others who have navigated similar paths. The focus remains consistently on actionable steps that translate into real-world confidence, whether discussing how to communicate value to potential clients or shifting internal beliefs about pricing and worth. This isn't about generic business tips; it's a specialized resource that speaks directly to the unique challenges and opportunities within the editing field. Tune in for a thoughtful and supportive guide that helps transform the struggle of running a solo operation into the pleasure of growing a business designed on your own terms.
Author: Language: English Episodes: 71

The Confident Freelance Editor
Podcast Episodes
Five things I've learned from 50 episodes of the Edit Boost Podcast [not-audio_url] [/not-audio_url]

Duration: 25:48
050: I'm not really one for celebrating the numbers in business but this one seems significant. I've now recorded 50 podcast episodes, being a mix of solo shows, coaching calls and expert interviews. I receive lots of po…
How can I boost productivity and get more paying clients? [not-audio_url] [/not-audio_url]

Duration: 43:55
049: Featured editor: Kerry Murphy, Kerry Murphy Editor When you've come from a high-pressure work environment where multi-tasking was the norm, it's not unusual to carry through those work habits to your freelancing eff…
How do I know when to go full time in my freelance editing? [not-audio_url] [/not-audio_url]

Duration: 42:51
048: Featured editor: Glenda Cohen, GCC Editing Glenda is wondering when will be the right time to take the leap from her teaching job into full-time freelance editing. While no-one can tell someone when's the best time…
Self-reflection: a powerful tool to boost your editing business [not-audio_url] [/not-audio_url]

Duration: 17:14
047: Today's episode involves me musing about my business. I hope that it will show you the power of self-reflection in uncovering why we don't do the things we say we want to do. The lightbulb moment for me was that, ev…
Using social media to find editing clients [not-audio_url] [/not-audio_url]

Duration: 11:10
046: Are you feeling like social media is a waste of time for generating leads? Are you lacking confidence to start posting? If you're not being purposeful about it or taking consistent action on social media, you could…
How can I expand my team and grow my editing business? [not-audio_url] [/not-audio_url]

Duration: 31:45
045: Featured editor: CaTyra Polland, Love for Words CaTyra wants to be earning a full-time income from her editing business. She knows she can't do it all herself, so she's brought on a proofreader and a virtual admin a…
Is cold-calling the best way to get more clients? [not-audio_url] [/not-audio_url]

Duration: 42:09
044: Featured editor: Eve White, White Editing Thank you to our featured editor Eve who has opened up to the challenges so many of us experience in the search for clients. This is the episode we all need to hear. We cove…
How can I handle my overflowing inbox? [not-audio_url] [/not-audio_url]

Duration: 37:55
043: Featured editor: Belinda Pollard, Small Blue Dog Publishing Is your overflowing inbox taking up precious time in your day? Belinda is rather like me, a multi-passionate editor with many different interests. But look…
How do I take the first step to market my editing business? [not-audio_url] [/not-audio_url]

Duration: 14:13
042: It's time for you to do the work! I know many editors find promoting their businesses challenging. While there's no shortage of marketing training and even the most basic marketing action – putting out a social medi…
How to create a client-focused business [not-audio_url] [/not-audio_url]

Duration: 17:13
041: Many times, and not just with editors, I see websites and social media content that appears to be directed at industry peers rather than clients. It's easy to think only about what we 'do'. Editing techniques and ta…