How to create a client-focused business

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Many times, and not just with editors, I see websites and social media content that appears to be directed at industry peers rather than clients. It's easy to think only about what we 'do'. Editing techniques and tactics fill our days. But when you're developing your public messaging, it's really important to keep your potential client front of mind. They don't necessarily need to know how to do editing; they may not even realise that they need an editor. Instead, people need to know how your editing work helps them solve their problem.

If you're stuck with how to write your marketing content, think about these key points:

• Who do I help?
• What challenge are they facing?
• What outcome are they seeking?

Keeping these key points in mind will help you to keep client-focused so that you can:

• publish free content that helps your potential clients
• write website copy that makes it clear that you're the best person for them
• create services that help them solve their problem.

Focusing on outcomes when you describe your services helps your target clients to appreciate what they'll get from working with you, whether they understand the term 'editing' or not.

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If you want to get clear on your money, marketing and mindset, check out 'Boost Your Editing Income', my e-course and group coaching program.