Pausing the podcast

Pausing the podcast

Author: Malini Devadas August 23, 2021 Duration: 7:32

065:

I've had a lot of fun so far talking to editors and guest experts and creating solo shows for the Edit Boost Podcast. Receiving so many wonderful messages from people who've been inspired to do more marketing and get more clients has been really rewarding.

But I've decided I need a bit of a break; I've created a lot of podcast content and it's time to step back. And just in case you need to hear it from me, it's ok to stop doing something or hit pause on something, even if others are enjoying it.

The point of content marketing is to grow your audience. Of course, the free content can help people. But I think it's disingenuous to think that our main focus should be on creating free resources, even though it's easy to get stuck in that thought pattern. After all, it feels safe (and can be fun) to keep creating forever, without sharing it.

There's more I can do to share my work with more editors who need my help, but that takes time and energy, and it's hard to do that while also recording more episodes. So I'm hitting 'pause' and I look forward to talking to you again in the future!

Before you go, a quick question: Are you making the best use of the content you've created?


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If you want to find more clients, earn more money and have more free time, check out 'Boost Your Editing Income', my e-course and group coaching program.


Malini Devadas brings her experience as a marketing mindset coach directly to the world of freelance editing in The Confident Freelance Editor. Here, the often-overlooked pillars of marketing and personal mindset take center stage, moving beyond just technical skills to address what truly builds a sustainable and fulfilling practice. Each episode is crafted for editors who know their craft but might feel stuck navigating the business side-those looking to attract better clients, increase their income, and crucially, reclaim their time for a life outside of work. You’ll hear a practical blend of Malini’s direct advice, coaching-style reflections, and conversations with others who have navigated similar paths. The focus remains consistently on actionable steps that translate into real-world confidence, whether discussing how to communicate value to potential clients or shifting internal beliefs about pricing and worth. This isn't about generic business tips; it's a specialized resource that speaks directly to the unique challenges and opportunities within the editing field. Tune in for a thoughtful and supportive guide that helps transform the struggle of running a solo operation into the pleasure of growing a business designed on your own terms.
Author: Language: English Episodes: 71

The Confident Freelance Editor
Podcast Episodes
Five things I've learned from 50 episodes of the Edit Boost Podcast [not-audio_url] [/not-audio_url]

Duration: 25:48
050: I'm not really one for celebrating the numbers in business but this one seems significant. I've now recorded 50 podcast episodes, being a mix of solo shows, coaching calls and expert interviews. I receive lots of po…
How can I boost productivity and get more paying clients? [not-audio_url] [/not-audio_url]

Duration: 43:55
049: Featured editor: Kerry Murphy, Kerry Murphy Editor When you've come from a high-pressure work environment where multi-tasking was the norm, it's not unusual to carry through those work habits to your freelancing eff…
How do I know when to go full time in my freelance editing? [not-audio_url] [/not-audio_url]

Duration: 42:51
048: Featured editor: Glenda Cohen, GCC Editing Glenda is wondering when will be the right time to take the leap from her teaching job into full-time freelance editing. While no-one can tell someone when's the best time…
Self-reflection: a powerful tool to boost your editing business [not-audio_url] [/not-audio_url]

Duration: 17:14
047: Today's episode involves me musing about my business. I hope that it will show you the power of self-reflection in uncovering why we don't do the things we say we want to do. The lightbulb moment for me was that, ev…
Using social media to find editing clients [not-audio_url] [/not-audio_url]

Duration: 11:10
046: Are you feeling like social media is a waste of time for generating leads? Are you lacking confidence to start posting? If you're not being purposeful about it or taking consistent action on social media, you could…
How can I expand my team and grow my editing business? [not-audio_url] [/not-audio_url]

Duration: 31:45
045: Featured editor: CaTyra Polland, Love for Words CaTyra wants to be earning a full-time income from her editing business. She knows she can't do it all herself, so she's brought on a proofreader and a virtual admin a…
Is cold-calling the best way to get more clients? [not-audio_url] [/not-audio_url]

Duration: 42:09
044: Featured editor: Eve White, White Editing Thank you to our featured editor Eve who has opened up to the challenges so many of us experience in the search for clients. This is the episode we all need to hear. We cove…
How can I handle my overflowing inbox? [not-audio_url] [/not-audio_url]

Duration: 37:55
043: Featured editor: Belinda Pollard, Small Blue Dog Publishing Is your overflowing inbox taking up precious time in your day? Belinda is rather like me, a multi-passionate editor with many different interests. But look…
How do I take the first step to market my editing business? [not-audio_url] [/not-audio_url]

Duration: 14:13
042: It's time for you to do the work! I know many editors find promoting their businesses challenging. While there's no shortage of marketing training and even the most basic marketing action – putting out a social medi…
How to create a client-focused business [not-audio_url] [/not-audio_url]

Duration: 17:13
041: Many times, and not just with editors, I see websites and social media content that appears to be directed at industry peers rather than clients. It's easy to think only about what we 'do'. Editing techniques and ta…