The polished “after” posts get all the attention—viral numbers, 100k followers in three months, a paid-off house from writing on LinkedIn. But as Trevor Grimes reminds us, that’s not the content people need most. What’s missing is the climb—the doubts, the no-likes posts, the awkward early experiments.
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This week, Trevor pulls back the curtain on what he calls the messy middle. He shares why documenting your imperfect process builds more trust and relatability than any “I made it” post ever could. From treating failures as your Museum of Failures to reframing stuckness as actual content, Trevor shows why being a few steps ahead—not miles—makes you worth listening to.
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If you’ve been waiting to “figure it all out” before hitting publish, this episode is your reminder: you don’t have to be done to be helpful. You just have to be honest.
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📌 What We Cover
- Why showing only the “after” makes your wins less believable
- How the messy middle builds trust, relatability, and community
- Why documenting your process makes your future success credible
- The danger of copying creators who are in a completely different phase
- How to reframe pivots, burnout, and restarts as valuable content
- Why failures belong in your “Museum of Failures” and not in the trash
- The mindset shift from waiting for milestones to creating right now
- How being just three steps ahead makes you worth following
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🔗 Resources Mentioned
- P90X (referenced as an example of before-and-after marketing)
- MrBeast (referenced as an example of different creator phases)
- Museum of Failures (an Instagram post Trevor saw right before recording)
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