Episode 2: Phil Mershon, Director of Experience, Social Media Examiner

Hosted by Charles Laughlin, The Craft of Conferencing Podcast digs into the often overlooked mechanics and strategy behind successful conferences and professional speaking. This isn't about generic public speaking tips; it's a focused exploration for those who build, market, and participate in these events as a serious part of their business or career. Each episode breaks down the elements that transform a standard meeting into a meaningful experience, covering the intersection of logistics, technology, storytelling, and audience engagement. You'll hear practical insights applicable to conference organizers, seasoned speakers looking to refine their impact, and marketers aiming to leverage events for genuine business development. The conversations go beyond the stage, considering the nuanced craft that makes a conference resonate long after it concludes. Tune in for a thoughtful analysis of how we gather, share ideas, and build communities in professional spaces. Find more from this podcast and continue the discussion through the author's substack, where the dialogue extends beyond the audio. Whether you're deeply embedded in the industry or simply curious about the deliberate art behind the events you attend, this podcast offers a unique lens on a ubiquitous part of modern professional life.