Episode 3: George Leith, EVP & CRO, Harvard Media

Episode 3: George Leith, EVP & CRO, Harvard Media

Author: Charles Laughlin September 13, 2024 Duration: 37:31

Welcome to episode three of the Craft of Conferencing Podcast. This show features in-depth conversations with thought leaders in the B2B conferencing space.

Our guest is George Leith, currently the EVP and CRO of Harvard Media. We know George from his days as the CRO of the digital marketing software company Vendasta, where he was the master of selling at conferences.

We talk to George about the do's and don'ts of selling at conferences. We talk about the event sales process he developed at Vendasta that George believes in to this day. And we talk about how salespeople should approach speaking opportunities. This is a must-listen if you sell at events.

To learn more about The Craft of Conferencing or to get involved with the podcast, visit our website, or write to us at Charles@craftofconferencing.com.



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Hosted by Charles Laughlin, The Craft of Conferencing Podcast digs into the often overlooked mechanics and strategy behind successful conferences and professional speaking. This isn't about generic public speaking tips; it's a focused exploration for those who build, market, and participate in these events as a serious part of their business or career. Each episode breaks down the elements that transform a standard meeting into a meaningful experience, covering the intersection of logistics, technology, storytelling, and audience engagement. You'll hear practical insights applicable to conference organizers, seasoned speakers looking to refine their impact, and marketers aiming to leverage events for genuine business development. The conversations go beyond the stage, considering the nuanced craft that makes a conference resonate long after it concludes. Tune in for a thoughtful analysis of how we gather, share ideas, and build communities in professional spaces. Find more from this podcast and continue the discussion through the author's substack, where the dialogue extends beyond the audio. Whether you're deeply embedded in the industry or simply curious about the deliberate art behind the events you attend, this podcast offers a unique lens on a ubiquitous part of modern professional life.
Author: Language: English Episodes: 4

The Craft of Conferencing Podcast
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