Latest Trends In Digital Marketing 2023

Latest Trends In Digital Marketing 2023

Author: Daniel Rowles and Ciaran Rogers September 8, 2023 Duration: 25:41
We are back with another much loved digital marketing trends episode! This week, Daniel, Ciaran and Louise discuss Meta's position in the AI space with the recent launch of their latest large language model (LLM), Llama 2, which has outperformed ChatGPT on most benchmarks. Meta and Microsoft have also announced an expansion of their partnership, allowing developers to choose between Meta and Open AI models… The social platforms have also seem some drastic changes. We can't shy away what's going on over at Twitter (or should we say X) and the team share their thoughts on Meta's launch of Threads. We also have a gold pass giveaway and a 20% discount for everyone else to the Revenue Marketing Summit in London. The Summit returns this November 29th and 30th to the Intercontinental O2 for those of you that want to learn the latest marketing strategies. Visit the show notes on our website to get the discount or enter the draw! Show notes - https://targetinternet.com/resources/latest-trends-in-digital-marketing-2023 Have feedback on the show? We really would love to hear from you. Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

Every week, Daniel Rowles and Ciaran Rogers sit down to untangle the fast-moving world of online business. Their The Digital Marketing Podcast is a direct line to the strategies that actually work, cutting through the noise to deliver practical insights you can use immediately. Without any adverts to interrupt the flow, each episode blends thoughtful conversations with global experts and a clear breakdown of the latest news, essential tools, and emerging techniques. Whether you're managing a team, building a brand, or looking to sharpen your own skills, the discussion always focuses on giving you a genuine edge. It’s this mix of deep-dive analysis and accessible explanation that has built a listenership across more than 180 countries. Created by Target Internet, the podcast turns complex topics into engaging listening, perfect for a commute or a walk, where learning feels less like a chore and more like a conversation with well-informed colleagues. You’ll come away from each episode not just informed about trends like e-commerce and analytics, but equipped with a clearer idea of how to apply them.
Author: Language: English Episodes: 100

The Digital Marketing Podcast
Podcast Episodes
Branding, Strategy and Taylor Swift [not-audio_url] [/not-audio_url]

Duration: 31:10
In this episode of The Digital Marketing Podcast, Daniel Rowles explores one of the most unexpected but powerful business case studies in modern branding: Taylor Swift! Joined by Kevin Evers, Senior Editor at Harvard Bus…
Digital Marketing & AI News [not-audio_url] [/not-audio_url]

Duration: 12:51
In this special solo edition of The Digital Marketing Podcast, Daniel introduces a new regular feature: a fast-paced roundup of the most critical AI and digital marketing news. With the rate of change accelerating across…
Complete Guide to Keyword Research [not-audio_url] [/not-audio_url]

Duration: 24:13
In this episode of The Digital Marketing Podcast, Daniel, Ciaran, and Louise take a deep dive into the often-misunderstood world of keyword research - one of the most foundational yet complex elements of digital marketin…
Agile Marketing Hands-On [not-audio_url] [/not-audio_url]

Duration: 30:37
In this episode of The Digital Marketing Podcast, Daniel dives into the world of agile marketing, exploring how a new methodology is helping marketers launch strategic, high-impact campaigns at pace, without compromising…
Guide to AI Agents [not-audio_url] [/not-audio_url]

Duration: 26:30
In this episode of The Digital Marketing Podcast, Ciaran and Daniel explore the next evolutionary leap in artificial intelligencs - Agentic AI. As tools like ChatGPT and Gemini become more capable, we can go beyond conte…
Influencers Vs. Advocates - Building Brand Advocacy [not-audio_url] [/not-audio_url]

Duration: 36:35
In this episode of the Digital Marketing Podcast, hosts Ciaran Rogers, Louise Crossley, and Daniel Rowles dive headfirst into a topic that's reshaping the way brands grow online: creating brand advocates vs. hiring influ…
ChatGPT for Marketing Latest Updates [not-audio_url] [/not-audio_url]

Duration: 25:43
Join Daniel and Ciaran for a fast-paced episode where they unpack the latest ChatGPT developments and explore their real-world applications for digital marketers. From image generation breakthroughs to AI-driven research…
Complete Guide to LinkedIn Ads [not-audio_url] [/not-audio_url]

Duration: 32:29
In this episode of The Digital Marketing Podcast, Daniel Rowles sits down with LinkedIn Ads legend AJ Wilcox, founder of B2Linked, for a deep-dive into everything you need to know to run effective, budget-friendly campai…
The Latest Digital Marketing Tools & Techniques [not-audio_url] [/not-audio_url]

Duration: 31:47
Updated to fix audio gap on Daniels mic! In this episode Ciaran and Daniel Rowles dive into the most exciting new tools that can transform the way marketers work—from AI-powered social media automation to SEO optimisatio…
What is the best AI? ChatGPT Vs DeepSeek Vs Gemini [not-audio_url] [/not-audio_url]

Duration: 20:56
Join the Target Internet team for a lively debate dissecting three of the most talked-about AI models in marketing today. In this episode, the trio evaluates the capabilities of ChatGPT, DeepSeek, and Google's Gemini, sh…