Latest Trends In Digital Marketing 2023

Latest Trends In Digital Marketing 2023

Author: Daniel Rowles and Ciaran Rogers September 8, 2023 Duration: 25:41
We are back with another much loved digital marketing trends episode! This week, Daniel, Ciaran and Louise discuss Meta's position in the AI space with the recent launch of their latest large language model (LLM), Llama 2, which has outperformed ChatGPT on most benchmarks. Meta and Microsoft have also announced an expansion of their partnership, allowing developers to choose between Meta and Open AI models… The social platforms have also seem some drastic changes. We can't shy away what's going on over at Twitter (or should we say X) and the team share their thoughts on Meta's launch of Threads. We also have a gold pass giveaway and a 20% discount for everyone else to the Revenue Marketing Summit in London. The Summit returns this November 29th and 30th to the Intercontinental O2 for those of you that want to learn the latest marketing strategies. Visit the show notes on our website to get the discount or enter the draw! Show notes - https://targetinternet.com/resources/latest-trends-in-digital-marketing-2023 Have feedback on the show? We really would love to hear from you. Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

Every week, Daniel Rowles and Ciaran Rogers sit down to untangle the fast-moving world of online business. Their The Digital Marketing Podcast is a direct line to the strategies that actually work, cutting through the noise to deliver practical insights you can use immediately. Without any adverts to interrupt the flow, each episode blends thoughtful conversations with global experts and a clear breakdown of the latest news, essential tools, and emerging techniques. Whether you're managing a team, building a brand, or looking to sharpen your own skills, the discussion always focuses on giving you a genuine edge. It’s this mix of deep-dive analysis and accessible explanation that has built a listenership across more than 180 countries. Created by Target Internet, the podcast turns complex topics into engaging listening, perfect for a commute or a walk, where learning feels less like a chore and more like a conversation with well-informed colleagues. You’ll come away from each episode not just informed about trends like e-commerce and analytics, but equipped with a clearer idea of how to apply them.
Author: Language: English Episodes: 100

The Digital Marketing Podcast
Podcast Episodes
Updated on AI Generated Content [not-audio_url] [/not-audio_url]

Duration: 21:07
We all noticed the surge in content being published online powered by generative AI's like ChatGPT. Whilst it is now easier than ever to publish content frequently, that doesn't always mean that it is of good quality. On…
Latest AI Updates for Digital Marketing [not-audio_url] [/not-audio_url]

Duration: 22:42
It's with no surprise that in the 3 episodes we've not focused on AI, there has been a huge AI update that we have to tell you about... GPT-4o. In this latest iteration, Open AI introduce a host of powerful features that…
Behavioural Science for Digital Marketing [not-audio_url] [/not-audio_url]

Duration: 25:37
"Thinking is to humans how swimming is to cats, we can do it, but we'd rather not". When humans make decisions, they don't always make those decisions in a fully considered and thought out way, but rather they make quick…
Efficiency, Effectiveness and Wellbeing [not-audio_url] [/not-audio_url]

Duration: 29:53
Today's episode is something a bit different. We create loads of content around SEO, AI, tips and tools, latest news, and loads of other technical topics, but how often do we take a step back and look at our wellbeing? I…
The State of SEO in 2024 [not-audio_url] [/not-audio_url]

Duration: 19:26
The state of SEO is always changing, and there have been numerous key trends emerging throughout the past year that have impacted SEO significantly, including voice and image search, video SEO and AI integration. On this…
Level Up Your Marketing With These Design Hacks [not-audio_url] [/not-audio_url]

Duration: 24:58
In today's fast-paced digital world, marketing roles are more multifaceted than ever, with responsibilities from content creation to social media management to graphic design (and everything inbetween). This episode of t…
Perfect Your AI Prompts With This Technique [not-audio_url] [/not-audio_url]

Duration: 16:34
It's without a doubt that AI has changed the game in terms of idea generation, content creation, data analysis, automatic tasks and more, but the art is really in the prompting. When prompts are written effectively, it n…
Complete Guide to Affiliate Marketing [not-audio_url] [/not-audio_url]

Duration: 21:54
The affiliate marketing industry is growing at a rate of 10% year-over-year. But what really is it? Often branded as 'making money at any time, from anywhere', the concept behind affiliate marketing is that affiliates pr…
The Best AI Tools for Digital Marketing [not-audio_url] [/not-audio_url]

Duration: 27:45
There is such a vast majority of digital marketing tools out there, it's really hard to keep track of the best ones to help you in your marketing efforts. And with the exponential rise of AI including generative AI and m…
Conversion Rate Optimisation & Personalisation, with Rupali Jain [not-audio_url] [/not-audio_url]

Duration: 29:41
Conversion rate optimisation can often be an under-focused area for digital marketers; AB testing, multivariant testing, testing the elements on your page, and more. When Google's own online split-testing tool was sunset…