The Problem With Digital Marketing

The Problem With Digital Marketing

Author: Daniel Rowles and Ciaran Rogers September 15, 2023 Duration: 17:37
We usually spend our podcast episodes offering practical digital marketing advice to help you enhance your careers, but today we flip the script and take a look at digital marketing problems that plague the landscape. Join us on today's episode as we dissect the lack of control we see as digital marketers and the challenges social algorithms pose. We also delve into the difficulties marketers encounter when trying to gauge the true impact of their effort, as well as the controversial "grift culture" and sacrificing authenticity for short-term gains. This episode is a must-listen - stay tuned! We also have a 20% discount AND free pass gold giveaway to the Revenue Marketing Summit in London this November, a packed two days of the latest insights, tools and strategies from globally renowned companies including Uber, Pinterest and HSBC. Show notes - https://targetinternet.com/resources/the-problem-with-digital-marketing Have feedback on the show? We really would love to hear from you. Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

Every week, Daniel Rowles and Ciaran Rogers sit down to untangle the fast-moving world of online business. Their The Digital Marketing Podcast is a direct line to the strategies that actually work, cutting through the noise to deliver practical insights you can use immediately. Without any adverts to interrupt the flow, each episode blends thoughtful conversations with global experts and a clear breakdown of the latest news, essential tools, and emerging techniques. Whether you're managing a team, building a brand, or looking to sharpen your own skills, the discussion always focuses on giving you a genuine edge. It’s this mix of deep-dive analysis and accessible explanation that has built a listenership across more than 180 countries. Created by Target Internet, the podcast turns complex topics into engaging listening, perfect for a commute or a walk, where learning feels less like a chore and more like a conversation with well-informed colleagues. You’ll come away from each episode not just informed about trends like e-commerce and analytics, but equipped with a clearer idea of how to apply them.
Author: Language: English Episodes: 100

The Digital Marketing Podcast
Podcast Episodes
How To Navigate a Rebrand, with Wildish & Co [not-audio_url] [/not-audio_url]

Duration: 31:54
Some of you might of noticed around this time last year we did a FULL rebrand. For some (like us…) letting go of a brand can be difficult, especially when it has been around for years and you've developed a strong attach…
Getting More From Google [not-audio_url] [/not-audio_url]

Duration: 16:05
Google Consent Mode (Version 2), New Core Web Vitals, EEAT — as usual, Google is not short of new changes. Join us on our latest episode of the Digital Marketing Podcast as we bring you the latest Google Updates you need…
Latest Email Statistics [not-audio_url] [/not-audio_url]

Duration: 17:17
In today's episode of the Digital Marketing Podcast we delve into the latest email statistics so you can stay on top of your email marketing game. We've gathered the up-to-date industry averages, including open rates, cl…
What's New With AI Search [not-audio_url] [/not-audio_url]

Duration: 15:31
On today's episode of the Digital Marketing Podcast, we discuss the most drastic change Google has made to its user interface in 25 years, Search Generative Experience. Pushing search results listings further and further…
GA4 Funnel Reports [not-audio_url] [/not-audio_url]

Duration: 14:35
The onset of GA4 hasn't been smooth sailing, it was completely different to the platform we know and loved and it was continually changing. However, the ability to build custom reports completely changed the game. As muc…
Custom GPTs for Marketing [not-audio_url] [/not-audio_url]

Duration: 18:12
Custom GPTs are custom versions of ChatGPT that Open AI users can create for their own specific purpose. Building your own GPT requires no code, all you have to do is configure the ChatGPT by telling it what you want to…
GA4 News, Tips and Tricks [not-audio_url] [/not-audio_url]

Duration: 21:18
In this episode of the Digital Marketing Podcast, we delve into the latest updates and functionalities of Google Analytics 4. If you are getting lost in your Google Ads conversions, not sure how to work with secondary di…
CRMs, Scaling Up and Beating the Giants [not-audio_url] [/not-audio_url]

Duration: 27:30
On today's episode of the Digital Marketing Podcast, we are joined by Andy Fowler, CEO and Will Gordon, Director of Marketing at Nutshell CRM, who are the winners the Automation and Personalisation category of the Digita…
Digital Marketing Trends for 2024 [not-audio_url] [/not-audio_url]

Duration: 38:17
We are back with another trends episode, and what better trends episode to do, than one at the start of a fresh year, looking at the year ahead. So we bring you our digital marketing trends for 2024! With the phase-out o…
New Years Resolutions for Marketers in 2024 [not-audio_url] [/not-audio_url]

Duration: 29:46
First of all, Happy New Year! We're looking forward to the year ahead and we're sure that 2024 won't be short of new marketing trends and developments. In this episode of the Digital Marketing Podcast, we bring you our (…