5 Ways Google Search Console Can Help Your SEO Strategy

5 Ways Google Search Console Can Help Your SEO Strategy

Author: John Jantsch May 1, 2025 Duration: 11:32

John breaks down five powerful ways to use Google Search Console to transform your SEO strategy. From uncovering high-intent search queries to improving click-through rates and measuring true search visibility, this episode offers practical insights that go far beyond rankings. If you're ready to turn SEO data into real business results, this episode is a must-listen. Today we discussed:


00:00 Opening

00:09 SEO is Not Dead

02:53 Intent and Content Opportunities

05:12 Local and Branded Visibility Signals

05:53 Measuring Trust and Visibility

07:05 Fixing Technical Problems

08:06 Guiding AI Content


Rate, Review, & Follow


If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.


Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!



For anyone trying to navigate the noisy world of small business growth, The Duct Tape Marketing Podcast offers a grounded, practical conversation. Host John Jantsch, recognized as a leading expert in this space, doesn't chase fads. Instead, he sits down with authors, seasoned entrepreneurs, and other practitioners who have actually built something. The discussions focus on actionable marketing tips and sustainable growth strategies you can apply, regardless of your budget. This isn't theoretical; it's a resource built on real-world experience. Each episode of the podcast feels like a direct consultation, breaking down complex ideas into manageable steps. You'll hear about systems that work, tools that save time, and mindsets that shift outcomes. Whether you're running the show yourself, working inside a marketing department, or building an agency, the consistent insight is how to do marketing that sticks and genuinely grows your business. The value comes from John's focused questioning and his guests' willingness to share what they've learned the hard way. Tune in for a clear-eyed take on what effective marketing looks like when the theory meets the road.
Author: Language: English Episodes: 100

The Duct Tape Marketing Podcast
Podcast Episodes
How Leaders Should Really Use AI [not-audio_url] [/not-audio_url]

Duration: 24:24
*This is a rerun of a previously released episode Geoff Woods is the #1 international bestselling author of The AI-Driven Leader: Harnessing AI to Make Faster Decisions and the founder of AI Leadership and the AI Driven…
The Science of Mindset and Sustainable Success [not-audio_url] [/not-audio_url]

Duration: 24:26
In The Science of Mindset and Sustainable Success, mindset coach and author Diana Pagano breaks down how neuroscience and neuroplasticity shape our beliefs, habits, and long-term success. She explains why sustainable suc…
10 Questions to Ask Before Hiring an Agency [not-audio_url] [/not-audio_url]

Duration: 22:32
Sara breaks down the 10 essential questions every small business should ask before hiring a marketing agency, consultant, or fractional CMO. From who owns your marketing assets to how results are measured, Sara shares ha…
7 Stages to a Complete Marketing Operating System [not-audio_url] [/not-audio_url]

Duration: 15:44
John breaks down the 7 stages of a complete marketing operating system and why most businesses struggle without one. He explains how the marketing pyramid, business strategy, brand development, and customer experience al…
The Brain Science Behind Successful Marketing [not-audio_url] [/not-audio_url]

Duration: 22:05
*This episode originally aired in August 2025 Michael Aaron Flicker, founder of XenoPsi Ventures and co-founder of the Consumer Behavior Lab with behavioral scientist Richard Shotton, joins John Jantsch to explore how ps…
Why Great Employees Don't Always Make Great Managers [not-audio_url] [/not-audio_url]

Duration: 21:42
John talks with Ashley Herd—founder of Manager Method—about why top performers often struggle when promoted into management and what organizations can do differently. Using real-world examples, Ashley breaks down how cle…
How AI is Rewriting the Customer Journey [not-audio_url] [/not-audio_url]

Duration: 10:08
With over two decades of experience helping small businesses thrive, John dives solo into this episode to explore how AI is revolutionizing the buyer's journey. He breaks down the stages of his signature "Marketing Hourg…
Using AI to Convert More Leads and Save Time [not-audio_url] [/not-audio_url]

Duration: 23:25
In this episode of the Duct Tape Marketing Podcast, we explore how small businesses can use AI to convert more leads while reclaiming precious time. John Jantsch talks with Rainmaker CEO Joe Gagnon about AI-native sales…
Magnetizing the Right Clients [not-audio_url] [/not-audio_url]

Duration: 22:38
In this episode of the Duct Tape Marketing Podcast, we uncover how to magnetize the right clients by escaping the "obscurity tax" and building true market eminence. Guest David Newman breaks down the power of contrarian…
10 Questions That Reveal the Truth About a Marketing Partner [not-audio_url] [/not-audio_url]

Duration: 12:04
Choosing the right marketing agency can make or break your business — and in this episode, John Jantsch shares the 10 essential questions every business owner must ask before hiring a marketing partner. Using real-world…