The Duct Tape Marketing Podcast

The Duct Tape Marketing Podcast

Author: John Jantsch Language: English Episodes: 100
For anyone trying to navigate the noisy world of small business growth, The Duct Tape Marketing Podcast offers a grounded, practical conversation. Host John Jantsch, recognized as a leading expert in this space, doesn't chase fads. Instead, he sits down with authors, seasoned entrepreneurs, and other practitioners who have actually built something. The discussions focus on actionable marketing tips and sustainable growth strategies you can apply, regardless of your budget. This isn't theoretical; it's a resource built on real-world experience. Each episode of the podcast feels like a direct consultation, breaking down complex ideas into manageable steps. You'll hear about systems that work, tools that save time, and mindsets that shift outcomes. Whether you're running the show yourself, working inside a marketing department, or building an agency, the consistent insight is how to do marketing that sticks and genuinely grows your business. The value comes from John's focused questioning and his guests' willingness to share what they've learned the hard way. Tune in for a clear-eyed take on what effective marketing looks like when the theory meets the road.
Episodes
7 Steps to Small Business Marketing Success - Episode 2 [not-audio_url] [/not-audio_url]

Duration: 12:03
Small business marketing fails when tactics come before strategy. John Jantsch explains how to stop random acts of marketing by defining your ideal client, clarifying your true difference, creating a core message, and ma…
7 Steps to Small Business Marketing Success - Episode 1 [not-audio_url] [/not-audio_url]

Duration: 13:42
Most marketing problems don't start with tactics. They start with clarity. John Jantsch shares why founders often become the hidden variable behind stalled growth, drifting strategy, and marketing that never seems to del…
Why Trust Matters More Than Marketing Now [not-audio_url] [/not-audio_url]

Duration: 20:52
Most businesses spend too much time looking polished and not enough time building trust. As AI changes how customers discover and evaluate companies, generic messaging, safe branding, and surface-level credibility are be…
Build a Business AI Can't Replace [not-audio_url] [/not-audio_url]

Duration: 23:06
What does it take to build a business that thrives in the age of artificial intelligence? In this episode, John Jantsch talks with Derek Rydall about why the real competitive advantage in an AI-driven world isn't better…
Why Some Entrepreneurs Keep Growing While Others Stall [not-audio_url] [/not-audio_url]

Duration: 19:57
Why do some entrepreneurs keep growing while others hit a wall? Jon Gordon says the difference often comes down to a handful of daily habits that shape mindset, resilience, and leadership over time. In this episode, we e…
How to Know When Your Business Is Ready to Scale [not-audio_url] [/not-audio_url]

Duration: 22:58
Most businesses do not fail because they scale too slowly. They fail because they grow before they are actually ready. Mark Roberge, former CRO of HubSpot and author of The Science of Scaling, explains how founders can s…
Why the Smartest Leader Usually Fails [not-audio_url] [/not-audio_url]

Duration: 21:49
Most businesses don't struggle because they lack talent or ideas. They struggle because leadership becomes too dependent on one person having all the answers. Jason Wilde explains why the future of innovation depends on…
The 5 Stages From Operator to Owner [not-audio_url] [/not-audio_url]

Duration: 22:32
Most agency owners think building a successful business means becoming the CEO, but many never escape the operator role. John talks with Jason Swenk about the five stages agency founders go through as they scale from ove…
Purpose-Driven Leaders Build Better Companies [not-audio_url] [/not-audio_url]

Duration: 23:04
We explore why meaningful work and intentional leadership matter more than ever in today's AI-driven business landscape. In this episode, Tom Rath joins John Jantsch to discuss how entrepreneurs can avoid burnout, escape…
Turn Talks Into Your Most Effective Marketing Tool [not-audio_url] [/not-audio_url]

Duration: 21:48
We explore how to turn talks into your most effective marketing tool and why public speaking remains one of the most underused growth strategies for small businesses. Learn how founders can use speaking engagements to bu…