The Duct Tape Marketing Podcast

The Duct Tape Marketing Podcast

Author: John Jantsch Language: English Episodes: 50
For anyone trying to navigate the noisy world of small business growth, The Duct Tape Marketing Podcast offers a grounded, practical conversation. Host John Jantsch, recognized as a leading expert in this space, doesn't chase fads. Instead, he sits down with authors, seasoned entrepreneurs, and other practitioners who have actually built something. The discussions focus on actionable marketing tips and sustainable growth strategies you can apply, regardless of your budget. This isn't theoretical; it's a resource built on real-world experience. Each episode of the podcast feels like a direct consultation, breaking down complex ideas into manageable steps. You'll hear about systems that work, tools that save time, and mindsets that shift outcomes. Whether you're running the show yourself, working inside a marketing department, or building an agency, the consistent insight is how to do marketing that sticks and genuinely grows your business. The value comes from John's focused questioning and his guests' willingness to share what they've learned the hard way. Tune in for a clear-eyed take on what effective marketing looks like when the theory meets the road.
Episodes
The Marketing Channel AI Can't Commoditize [not-audio_url] [/not-audio_url]

Duration: 15:21
AI has made competent marketing easier to produce, but much harder to trust. As content, ads, and emails begin to sound the same, referrals become one of the few marketing channels that cannot be easily commoditized. Joh…
AI Can Create Content. It Can't Create Thought Leadership [not-audio_url] [/not-audio_url]

Duration: 23:35
AI can generate more content than ever, but real thought leadership still depends on original ideas, clear positioning, and a system that moves those ideas beyond your personal reach. Peter Winick explains how experts ca…
The 5 Stages From Operator to Owner (Rerun) [not-audio_url] [/not-audio_url]

Duration: 22:32
Most agency owners think building a successful business means becoming the CEO, but many never escape the operator role. John talks with Jason Swenk about the five stages agency founders go through as they scale from ove…
Stop Selling to People Who Were Never Going to Buy [not-audio_url] [/not-audio_url]

Duration: 21:29
People don't buy because they love your product. They buy because they have a problem they can't ignore, and most businesses spend far too much time chasing prospects who were never going to become customers. Rob Snyder…
AI Strategy Starts With Leadership, Not Technology [not-audio_url] [/not-audio_url]

Duration: 25:43
AI isn't just another software upgrade. It's changing how companies are built, how teams work, and what leadership looks like in the years ahead. Paul Roetzer explains why organizations that treat AI as a technology proj…
Why Great Leaders Change Feelings Before Minds [not-audio_url] [/not-audio_url]

Duration: 23:58
Leadership isn't about having the best argument. It's about helping people believe in what's possible before asking them to embrace change. Owen Fitzpatrick explains why emotions shape beliefs, why identity matters more…
Why Leaders Need Better Perspective, Not More Data [not-audio_url] [/not-audio_url]

Duration: 22:06
Business leaders have more information than ever, yet many are making worse decisions. The real challenge isn't access to data. It's seeing beyond your own assumptions. Leadership expert Cornelia Choe explains why perspe…
What Most Businesses Get Wrong About Marketing [not-audio_url] [/not-audio_url]

Duration: 11:24
Most businesses don't have a marketing problem—they have a strategy problem. In this episode, John explains why focusing on tactics without a clear marketing strategy leads to wasted time, inconsistent messaging, and sta…
AI Has Leveled the Marketing Playing Field [not-audio_url] [/not-audio_url]

Duration: 22:05
Enterprise-level marketing insights used to require expensive consultants, research labs, and massive budgets. Today, AI has changed that. Roger Dooley explains how entrepreneurs and small businesses can use AI-powered b…
Why Video Marketing Builds Customer Trust in the Age of AI [not-audio_url] [/not-audio_url]

Duration: 23:02
AI is changing how businesses communicate, but trust is still built by people. Doug Dibert shares how personalized video can strengthen customer relationships, improve sales, enhance onboarding, and make automated experi…