The Duct Tape Marketing Podcast

The Duct Tape Marketing Podcast

Author: John Jantsch Language: English Episodes: 50
For anyone trying to navigate the noisy world of small business growth, The Duct Tape Marketing Podcast offers a grounded, practical conversation. Host John Jantsch, recognized as a leading expert in this space, doesn't chase fads. Instead, he sits down with authors, seasoned entrepreneurs, and other practitioners who have actually built something. The discussions focus on actionable marketing tips and sustainable growth strategies you can apply, regardless of your budget. This isn't theoretical; it's a resource built on real-world experience. Each episode of the podcast feels like a direct consultation, breaking down complex ideas into manageable steps. You'll hear about systems that work, tools that save time, and mindsets that shift outcomes. Whether you're running the show yourself, working inside a marketing department, or building an agency, the consistent insight is how to do marketing that sticks and genuinely grows your business. The value comes from John's focused questioning and his guests' willingness to share what they've learned the hard way. Tune in for a clear-eyed take on what effective marketing looks like when the theory meets the road.
Episodes
The Role of AI in Modern Copywriting [not-audio_url] [/not-audio_url]

Duration: 21:27
AI is changing copywriting—but not in the way most people think. In this episode, John Jantsch talks with Jon Benson about how AI copywriting tools can strengthen persuasion, improve brand voice alignment, and help marke…
Turn Client Relationships Into Revenue Growth [not-audio_url] [/not-audio_url]

Duration: 22:00
What if the fastest way to grow your agency isn't more leads but better client relationships? In this episode, Taylor McMaster shares how strong client account management, structured onboarding, and proactive communicati…
How Experts Turn Relationships Into Growth [not-audio_url] [/not-audio_url]

Duration: 19:16
Strong client relationships are not built through aggressive selling. They grow through trust, authenticity, and strategic connection. In this episode, Deborah Farone shares how professionals can build a thriving practic…
Why More Money Won't Fix Your Money Problems [not-audio_url] [/not-audio_url]

Duration: 20:42
Financial stress is not just about how much you earn. In this episode, Mike Michalowicz explains why building better money habits matters more than increasing income and how his Money Habit system helps individuals and e…
The Business Case for Play at Work [not-audio_url] [/not-audio_url]

Duration: 21:22
What if play isn't a distraction from productivity—but a powerful driver of innovation, creativity, and stronger teams? In this episode, John Jantsch talks with Piera Gelardi, co-founder of Refinery29 and author of The P…
AI Is a Survival Skill for Consultants [not-audio_url] [/not-audio_url]

Duration: 20:25
AI did not just disrupt consulting, it changed what it takes to survive. Steve Cunningham shares how AI nearly wiped out his business, forced a complete reinvention, and ultimately led him to become an AI native full sta…
What Most Businesses Get Wrong About Marketing [not-audio_url] [/not-audio_url]

Duration: 11:24
Most businesses don't have a marketing problem—they have a strategy problem. In this episode, John explains why focusing on tactics without a clear marketing strategy leads to wasted time, inconsistent messaging, and sta…
Why Growth Stalls After Early Success [not-audio_url] [/not-audio_url]

Duration: 11:12
In this episode we break down why founder-led businesses hit a ceiling even with strong strategy in place. John Jantsch explains how leadership habits, delegation challenges, and unclear accountability can quietly limit…
The Hidden Tax Savings in Your Business [not-audio_url] [/not-audio_url]

Duration: 23:44
Most business owners unknowingly leave thousands of dollars in tax savings on the table every year. In this episode, John talks with tax strategist Peter Holtz about proactive tax planning, common deductions many entrepr…
Marketing Chaos Ends With a Real System [not-audio_url] [/not-audio_url]

Duration: 25:44
Marketing feels chaotic because most businesses are chasing tactics without a system to support them. In this episode, John Jantsch and Sara Nay explain why a marketing operating system brings clarity, accountability, an…