Build a Business People Can't Imagine Losing

Build a Business People Can't Imagine Losing

Author: John Jantsch February 19, 2026 Duration: 23:05

Building a Business People Can't Imagine Losing starts with a bold idea: love is the most powerful force in business. In this episode, Marcus Buckingham explains why experience intelligence drives customer loyalty, employee engagement, and sustainable business growth. You'll learn how to design experiences that move people from satisfaction to true advocacy using a five-step emotional blueprint. If you want to create emotional connection, strengthen brand loyalty, and build a company customers and employees can't imagine a world without, this conversation shows you how.

Today we discussed:

00:00 Why Love Belongs in Business

03:25 Measuring Love and Experience Intelligence

07:22 Designing Consistent Experiences

11:57 Broken Experiences and Process Thinking

14:33 Designing Love Into Onboarding

18:22 Love as a Strategic Advantage

Rate, Review, & Follow

If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.

Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

👉 Get Your Free Prompts: https://dtm.world/freeprompts


For anyone trying to navigate the noisy world of small business growth, The Duct Tape Marketing Podcast offers a grounded, practical conversation. Host John Jantsch, recognized as a leading expert in this space, doesn't chase fads. Instead, he sits down with authors, seasoned entrepreneurs, and other practitioners who have actually built something. The discussions focus on actionable marketing tips and sustainable growth strategies you can apply, regardless of your budget. This isn't theoretical; it's a resource built on real-world experience. Each episode of the podcast feels like a direct consultation, breaking down complex ideas into manageable steps. You'll hear about systems that work, tools that save time, and mindsets that shift outcomes. Whether you're running the show yourself, working inside a marketing department, or building an agency, the consistent insight is how to do marketing that sticks and genuinely grows your business. The value comes from John's focused questioning and his guests' willingness to share what they've learned the hard way. Tune in for a clear-eyed take on what effective marketing looks like when the theory meets the road.
Author: Language: English Episodes: 100

The Duct Tape Marketing Podcast
Podcast Episodes
Your Team Reflects Your Leadership Values [not-audio_url] [/not-audio_url]

Duration: 23:40
Aiko Bethea explains why your team's behavior often reflects the values you model as a leader—and how misalignment can quietly weaken trust, communication, and culture. She introduces her Anchored, Aligned, Accountable f…
Stop Solving the Wrong Problems in Your Business [not-audio_url] [/not-audio_url]

Duration: 21:38
What if the reason your business feels stuck isn't effort, but misdiagnosis? In this episode, John Jantsch talks with Kevin D. St. Clergy about blind blaming—the habit of fixing the wrong problems while real growth oppor…
Niching Down Transforms Your Marketing Agency [not-audio_url] [/not-audio_url]

Duration: 19:14
Stephanie McGirr explains how niching down helped her marketing agency grow faster and deliver stronger results for clients in the direct primary care space. She shares how building repeatable systems, choosing the right…
The Role of AI in Modern Copywriting [not-audio_url] [/not-audio_url]

Duration: 21:27
AI is changing copywriting—but not in the way most people think. In this episode, John Jantsch talks with Jon Benson about how AI copywriting tools can strengthen persuasion, improve brand voice alignment, and help marke…
Turn Client Relationships Into Revenue Growth [not-audio_url] [/not-audio_url]

Duration: 22:00
What if the fastest way to grow your agency isn't more leads but better client relationships? In this episode, Taylor McMaster shares how strong client account management, structured onboarding, and proactive communicati…
How Experts Turn Relationships Into Growth [not-audio_url] [/not-audio_url]

Duration: 19:16
Strong client relationships are not built through aggressive selling. They grow through trust, authenticity, and strategic connection. In this episode, Deborah Farone shares how professionals can build a thriving practic…
Why More Money Won't Fix Your Money Problems [not-audio_url] [/not-audio_url]

Duration: 20:42
Financial stress is not just about how much you earn. In this episode, Mike Michalowicz explains why building better money habits matters more than increasing income and how his Money Habit system helps individuals and e…
The Business Case for Play at Work [not-audio_url] [/not-audio_url]

Duration: 21:22
What if play isn't a distraction from productivity—but a powerful driver of innovation, creativity, and stronger teams? In this episode, John Jantsch talks with Piera Gelardi, co-founder of Refinery29 and author of The P…
AI Is a Survival Skill for Consultants [not-audio_url] [/not-audio_url]

Duration: 20:25
AI did not just disrupt consulting, it changed what it takes to survive. Steve Cunningham shares how AI nearly wiped out his business, forced a complete reinvention, and ultimately led him to become an AI native full sta…
What Most Businesses Get Wrong About Marketing [not-audio_url] [/not-audio_url]

Duration: 11:24
Most businesses don't have a marketing problem—they have a strategy problem. In this episode, John explains why focusing on tactics without a clear marketing strategy leads to wasted time, inconsistent messaging, and sta…