Helping Stakeholders Help Themselves

Helping Stakeholders Help Themselves

Author: John Jantsch July 17, 2025 Duration: 23:15

Bill Shander is a data communication expert, renowned information designer, and founder of Beehive Media. With over 25 years of experience working with top-tier organizations like the United Nations, World Bank, and Deloitte, Bill helps professionals transform complex data into clear, compelling narratives. In this episode, he unpacks his latest book, *Stakeholder Whispering: Uncover What People Need Before Doing What They Ask*, sharing powerful insights on how to lead with questions, not just actions. If you want to elevate your communication skills, build trust faster, and stop being just an "order taker," this conversation is a must-listen.

00:00 Introduction
01:38 What is a Data Communications Expert?
02:36 What Inspired Stakeholder Whispering
05:02 Doing What's Asked Versus What's Needed
08:20 Listen with your Ears, Not Your Brain
09:25 Silence is Golden
11:35 Common Mistakes in Stakeholder Whispering
15:08 Receptive vs Unreceptive Stakeholders
16:16 Is This a Leadership Book?
17:42 Remote and Hybrid Work
19:33 Real World Success Stories

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For anyone trying to navigate the noisy world of small business growth, The Duct Tape Marketing Podcast offers a grounded, practical conversation. Host John Jantsch, recognized as a leading expert in this space, doesn't chase fads. Instead, he sits down with authors, seasoned entrepreneurs, and other practitioners who have actually built something. The discussions focus on actionable marketing tips and sustainable growth strategies you can apply, regardless of your budget. This isn't theoretical; it's a resource built on real-world experience. Each episode of the podcast feels like a direct consultation, breaking down complex ideas into manageable steps. You'll hear about systems that work, tools that save time, and mindsets that shift outcomes. Whether you're running the show yourself, working inside a marketing department, or building an agency, the consistent insight is how to do marketing that sticks and genuinely grows your business. The value comes from John's focused questioning and his guests' willingness to share what they've learned the hard way. Tune in for a clear-eyed take on what effective marketing looks like when the theory meets the road.
Author: Language: English Episodes: 100

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