How Books Can Shape Success

How Books Can Shape Success

Author: John Jantsch October 7, 2025 Duration: 26:54

Todd Sattersten, publishing veteran and CEO of Bard Press, joins John Jantsch to discuss his latest project, 100 Books for Work and Life. Todd has helped launch bestsellers like The One Thing and The Gift of Struggle, and brings decades of insight into what makes a book truly transformative. In this episode, he shares how the right book at the right time can shape careers, improve leadership, and create lasting success in both business and life.

Today we discussed:

00:00 Introduction
00:53 Meet Todd Satterson
01:35 How Todd Pick Books
03:42 Most Impactful Books
08:15 Todd's Research Process
10:28 Hidden Book Gems
12:04 Timeless Business Classics
13:52 Old Books, New Relevance
15:29 Reading with Purpose
19:16 Starting Fresh & Relationships
20:29 Summaries vs. Full Books
21:39 Top 3 for Young Entrepreneurs

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For anyone trying to navigate the noisy world of small business growth, The Duct Tape Marketing Podcast offers a grounded, practical conversation. Host John Jantsch, recognized as a leading expert in this space, doesn't chase fads. Instead, he sits down with authors, seasoned entrepreneurs, and other practitioners who have actually built something. The discussions focus on actionable marketing tips and sustainable growth strategies you can apply, regardless of your budget. This isn't theoretical; it's a resource built on real-world experience. Each episode of the podcast feels like a direct consultation, breaking down complex ideas into manageable steps. You'll hear about systems that work, tools that save time, and mindsets that shift outcomes. Whether you're running the show yourself, working inside a marketing department, or building an agency, the consistent insight is how to do marketing that sticks and genuinely grows your business. The value comes from John's focused questioning and his guests' willingness to share what they've learned the hard way. Tune in for a clear-eyed take on what effective marketing looks like when the theory meets the road.
Author: Language: English Episodes: 100

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