How to Win Media with AI-Powered PR

How to Win Media with AI-Powered PR

Author: John Jantsch June 25, 2025 Duration: 21:39

Jon Mest is the founder of JustReachOut.io, a cutting-edge PR software platform, and ChatRank.ai, a breakthrough tool for AI-driven SEO. With over a decade of experience helping entrepreneurs and businesses land powerful media coverage, Jon shares his insights on how AI is transforming PR and search strategies. In this episode, he reveals how to build authentic media pitches, win attention in AI-powered search overviews, and why hyper-specific storytelling is the new secret to visibility. Tune in to learn how to future-proof your SEO and PR efforts in the evolving world of digital marketing.


Today we discussed:

00:00 Opening

00:45 How Has AI Changed the Way You Should Approach PR

02:31 Why PR is Rebounding

04:56 Relationship Between PR and the New SEO

06:55 How to Impact AIO

11:11 What Mistakes Do People Make when Pitching Media

14:32 How Important are Compelling Hooks

16:04 The Importance of Social Proof

17:40 Amplifying Your Current Press


Rate, Review, & Follow


If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.


Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!


👉 Get Your Free Prompts: https://dtm.world/freeprompts



For anyone trying to navigate the noisy world of small business growth, The Duct Tape Marketing Podcast offers a grounded, practical conversation. Host John Jantsch, recognized as a leading expert in this space, doesn't chase fads. Instead, he sits down with authors, seasoned entrepreneurs, and other practitioners who have actually built something. The discussions focus on actionable marketing tips and sustainable growth strategies you can apply, regardless of your budget. This isn't theoretical; it's a resource built on real-world experience. Each episode of the podcast feels like a direct consultation, breaking down complex ideas into manageable steps. You'll hear about systems that work, tools that save time, and mindsets that shift outcomes. Whether you're running the show yourself, working inside a marketing department, or building an agency, the consistent insight is how to do marketing that sticks and genuinely grows your business. The value comes from John's focused questioning and his guests' willingness to share what they've learned the hard way. Tune in for a clear-eyed take on what effective marketing looks like when the theory meets the road.
Author: Language: English Episodes: 100

The Duct Tape Marketing Podcast
Podcast Episodes
Your Team Reflects Your Leadership Values [not-audio_url] [/not-audio_url]

Duration: 23:40
Aiko Bethea explains why your team's behavior often reflects the values you model as a leader—and how misalignment can quietly weaken trust, communication, and culture. She introduces her Anchored, Aligned, Accountable f…
Stop Solving the Wrong Problems in Your Business [not-audio_url] [/not-audio_url]

Duration: 21:38
What if the reason your business feels stuck isn't effort, but misdiagnosis? In this episode, John Jantsch talks with Kevin D. St. Clergy about blind blaming—the habit of fixing the wrong problems while real growth oppor…
Niching Down Transforms Your Marketing Agency [not-audio_url] [/not-audio_url]

Duration: 19:14
Stephanie McGirr explains how niching down helped her marketing agency grow faster and deliver stronger results for clients in the direct primary care space. She shares how building repeatable systems, choosing the right…
The Role of AI in Modern Copywriting [not-audio_url] [/not-audio_url]

Duration: 21:27
AI is changing copywriting—but not in the way most people think. In this episode, John Jantsch talks with Jon Benson about how AI copywriting tools can strengthen persuasion, improve brand voice alignment, and help marke…
Turn Client Relationships Into Revenue Growth [not-audio_url] [/not-audio_url]

Duration: 22:00
What if the fastest way to grow your agency isn't more leads but better client relationships? In this episode, Taylor McMaster shares how strong client account management, structured onboarding, and proactive communicati…
How Experts Turn Relationships Into Growth [not-audio_url] [/not-audio_url]

Duration: 19:16
Strong client relationships are not built through aggressive selling. They grow through trust, authenticity, and strategic connection. In this episode, Deborah Farone shares how professionals can build a thriving practic…
Why More Money Won't Fix Your Money Problems [not-audio_url] [/not-audio_url]

Duration: 20:42
Financial stress is not just about how much you earn. In this episode, Mike Michalowicz explains why building better money habits matters more than increasing income and how his Money Habit system helps individuals and e…
The Business Case for Play at Work [not-audio_url] [/not-audio_url]

Duration: 21:22
What if play isn't a distraction from productivity—but a powerful driver of innovation, creativity, and stronger teams? In this episode, John Jantsch talks with Piera Gelardi, co-founder of Refinery29 and author of The P…
AI Is a Survival Skill for Consultants [not-audio_url] [/not-audio_url]

Duration: 20:25
AI did not just disrupt consulting, it changed what it takes to survive. Steve Cunningham shares how AI nearly wiped out his business, forced a complete reinvention, and ultimately led him to become an AI native full sta…
What Most Businesses Get Wrong About Marketing [not-audio_url] [/not-audio_url]

Duration: 11:24
Most businesses don't have a marketing problem—they have a strategy problem. In this episode, John explains why focusing on tactics without a clear marketing strategy leads to wasted time, inconsistent messaging, and sta…