The Future of SEO in the Age of AI Search

The Future of SEO in the Age of AI Search

Author: John Jantsch September 25, 2025 Duration: 28:14

Todd Sawicki, founder and CEO of Gumshoe AI, joins John Jantsch to explore how artificial intelligence is transforming the future of search and marketing. With decades of experience in digital media, startups, and customer acquisition, Todd shares insights into the rise of AI-driven discovery and why marketers must adapt beyond traditional SEO. Discover how AI search is reshaping buyer behavior, driving higher conversions, and rewarding high-quality content like never before.

00:00 Introduction
00:53 Meet Todd Sawicki
01:58 AI Search Revolution
03:47 How AI Changes Search
05:49 AI Boosts Conversions
07:22 SEO to Product Marketing
08:18 Training AI Like Salespeople
09:47 Quality Content Wins
13:01 Future of AI Conversions
15:50 Birth of Gumshoe AI
17:01 What AI Says About You
18:18 AI Customer Personas
19:38 AI Competitive Edge
20:41 High-Intent Search Focus
22:58 How Gumshoe Works
25:20 Competitor Analysis Tools
26:38 Gumshoe for Marketers

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For anyone trying to navigate the noisy world of small business growth, The Duct Tape Marketing Podcast offers a grounded, practical conversation. Host John Jantsch, recognized as a leading expert in this space, doesn't chase fads. Instead, he sits down with authors, seasoned entrepreneurs, and other practitioners who have actually built something. The discussions focus on actionable marketing tips and sustainable growth strategies you can apply, regardless of your budget. This isn't theoretical; it's a resource built on real-world experience. Each episode of the podcast feels like a direct consultation, breaking down complex ideas into manageable steps. You'll hear about systems that work, tools that save time, and mindsets that shift outcomes. Whether you're running the show yourself, working inside a marketing department, or building an agency, the consistent insight is how to do marketing that sticks and genuinely grows your business. The value comes from John's focused questioning and his guests' willingness to share what they've learned the hard way. Tune in for a clear-eyed take on what effective marketing looks like when the theory meets the road.
Author: Language: English Episodes: 100

The Duct Tape Marketing Podcast
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