Trust, Storytelling, and the Future of Brands

Trust, Storytelling, and the Future of Brands

Author: John Jantsch October 30, 2025 Duration: 22:39

John Jantsch talks with Ernie Ross — branding strategist, founder of Ross Rethink, and creator of the Intangence Methodology. They explore how trust, storytelling, and human connection are redefining brand value in an age of AI and skepticism. Discover why authentic storytelling drives emotional connection, how meaning creates market worth, and what the future holds for purpose-driven brands built on trust.

00:00 Introduction
00:33 Meet Ernie Ross
01:10 What Is Intangence?
04:27 Trust as Brand Currency
07:40 AI Can't Replace This
10:56 Storytelling That Connects
13:07 Ethics of Emotion
14:32 Where to Start
16:49 Questioning Reality
18:35 Intangibles Drive Value

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For anyone trying to navigate the noisy world of small business growth, The Duct Tape Marketing Podcast offers a grounded, practical conversation. Host John Jantsch, recognized as a leading expert in this space, doesn't chase fads. Instead, he sits down with authors, seasoned entrepreneurs, and other practitioners who have actually built something. The discussions focus on actionable marketing tips and sustainable growth strategies you can apply, regardless of your budget. This isn't theoretical; it's a resource built on real-world experience. Each episode of the podcast feels like a direct consultation, breaking down complex ideas into manageable steps. You'll hear about systems that work, tools that save time, and mindsets that shift outcomes. Whether you're running the show yourself, working inside a marketing department, or building an agency, the consistent insight is how to do marketing that sticks and genuinely grows your business. The value comes from John's focused questioning and his guests' willingness to share what they've learned the hard way. Tune in for a clear-eyed take on what effective marketing looks like when the theory meets the road.
Author: Language: English Episodes: 100

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