Turn Slow Times Into Sales

Turn Slow Times Into Sales

Author: John Jantsch July 10, 2025 Duration: 24:05

Alex Goldfayn is a three-time Wall Street Journal bestselling author and one of the world's most sought-after sales speakers. He's the CEO of The Revenue Growth Consultancy, helping B2B companies generate millions in organic sales growth every year. In this episode, Alex reveals how to Outgrow your competition by transforming reactive teams into proactive market leaders. Tune in to discover simple, powerful actions to win more business, build lasting customer trust, and outsell even in tough times.


Today we discussed:

00:00 Introducing Alex Goldfayn

00:50 Transforming From Reactive to Proactive

02:56 Being Proactive Is a Necessity

04:46 Avoiding Rejection

06:28 Showing Up When Nothing is Wrong

07:45 The COPE Methodoligy

09:03 People Just Want to Be Helped

11:16 Swinging the Bat

15:54 Reminding the Customer

16:35 How Can Non-Sales Employees Be Proactive

18:20 How To Integrate a Proactive Mindset


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For anyone trying to navigate the noisy world of small business growth, The Duct Tape Marketing Podcast offers a grounded, practical conversation. Host John Jantsch, recognized as a leading expert in this space, doesn't chase fads. Instead, he sits down with authors, seasoned entrepreneurs, and other practitioners who have actually built something. The discussions focus on actionable marketing tips and sustainable growth strategies you can apply, regardless of your budget. This isn't theoretical; it's a resource built on real-world experience. Each episode of the podcast feels like a direct consultation, breaking down complex ideas into manageable steps. You'll hear about systems that work, tools that save time, and mindsets that shift outcomes. Whether you're running the show yourself, working inside a marketing department, or building an agency, the consistent insight is how to do marketing that sticks and genuinely grows your business. The value comes from John's focused questioning and his guests' willingness to share what they've learned the hard way. Tune in for a clear-eyed take on what effective marketing looks like when the theory meets the road.
Author: Language: English Episodes: 100

The Duct Tape Marketing Podcast
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