Unlocking Hidden Profits

Unlocking Hidden Profits

Author: John Jantsch July 30, 2025 Duration: 21:38

Stacey Hylen is an internationally recognized business coach, growth strategist, and former Vice President of Chet Holmes International. With over two decades of experience helping entrepreneurs and Fortune 500s uncover untapped revenue, she is the author of the upcoming book Hidden Profits: More Clients and Cash. In this episode, Stacey reveals powerful, actionable strategies to boost profits—without spending more on marketing—including reactivating past clients, raising prices with confidence, and fixing hidden "profit leaks." Tune in to discover how to shift from scarcity to abundance and transform your business into a revenue-generating machine.

Today we discussed:

00:00 Start
00:52 Introduction to Stacey Hylen
01:28 Hidden Profits Concept and Initial Story
02:38 Raising Prices and Overcoming Fear
03:44 Narrowing Focus and Attracting Ideal Clients
05:32 Profit Leaks and Focus on Revenue-Generating Activities
06:39 Shifting Sales Mindset from Selling to Serving
07:54 Business Owners' Relationship with Profit
09:48 Low Hanging Fruit: Reactivating Past Clients
11:42 Come Back Strategy Success Stories and Lessons
12:47 Repackaging and Repositioning Offers
13:53 Hidden Profits Framework: Reactivation and Upselling
15:06 Team Involvement in Sales and Cross-Selling
16:37 From Commodity to Couture: Positioning for Value
18:24 Surprising Client Results and Simple Strategies
20:02 Closing and How to Connect with Stacy Hyland

Rate, Review, & Follow

If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.

Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

👉 Get Your Free Prompts: https://dtm.world/freeprompts


For anyone trying to navigate the noisy world of small business growth, The Duct Tape Marketing Podcast offers a grounded, practical conversation. Host John Jantsch, recognized as a leading expert in this space, doesn't chase fads. Instead, he sits down with authors, seasoned entrepreneurs, and other practitioners who have actually built something. The discussions focus on actionable marketing tips and sustainable growth strategies you can apply, regardless of your budget. This isn't theoretical; it's a resource built on real-world experience. Each episode of the podcast feels like a direct consultation, breaking down complex ideas into manageable steps. You'll hear about systems that work, tools that save time, and mindsets that shift outcomes. Whether you're running the show yourself, working inside a marketing department, or building an agency, the consistent insight is how to do marketing that sticks and genuinely grows your business. The value comes from John's focused questioning and his guests' willingness to share what they've learned the hard way. Tune in for a clear-eyed take on what effective marketing looks like when the theory meets the road.
Author: Language: English Episodes: 100

The Duct Tape Marketing Podcast
Podcast Episodes
Empowering Small Business with AI & Strategy [not-audio_url] [/not-audio_url]

Duration: 22:09
Sara Nay is the CEO of Duct Tape Marketing and a pioneer in strategy-first marketing for small businesses. With over 15 years of experience in roles from intern to fractional CMO, she now leads the charge in redefining w…
Long-Term Leadership Outlasts Short-Term Wins [not-audio_url] [/not-audio_url]

Duration: 25:41
Chris Ducker is a serial entrepreneur, bestselling author, and founder of Youpreneur, a leading personal brand business education company. He is the author of The Long-Haul Leader: How to Lead and Win in the Long Game of…
Marketing That Connects and Converts [not-audio_url] [/not-audio_url]

Duration: 23:36
Talia Wolf is an internationally recognized conversion optimization expert, keynote speaker, and founder of GetUplift—one of the world's leading CRO agencies. She pioneered the concept of emotional targeting, a transform…
Helping Stakeholders Help Themselves [not-audio_url] [/not-audio_url]

Duration: 23:15
Bill Shander is a data communication expert, renowned information designer, and founder of Beehive Media. With over 25 years of experience working with top-tier organizations like the United Nations, World Bank, and Delo…
How AI Is Redefining Content Strategy [not-audio_url] [/not-audio_url]

Duration: 23:10
Manick Bhan is the founder and CTO of Search Atlas, a cutting-edge SEO and content marketing platform powering over 20,000 websites and 5,000 agencies. A serial entrepreneur and respected thought leader in the SEO indust…
Turn Slow Times Into Sales [not-audio_url] [/not-audio_url]

Duration: 24:05
Alex Goldfayn is a three-time Wall Street Journal bestselling author and one of the world's most sought-after sales speakers. He's the CEO of The Revenue Growth Consultancy, helping B2B companies generate millions in org…
How to Adapt, Thrive, and Stay Human in an AI-Driven World [not-audio_url] [/not-audio_url]

Duration: 22:44
We are diving into the future of marketing in 2025 with Sara Nay, CEO of Duct Tape Marketing. Together, we discuss how AI is reshaping the marketing landscape and why blending cutting-edge technology with timeless human…
How to Think Strategically About AI Tools [not-audio_url] [/not-audio_url]

Duration: 24:52
Dan Sanchez is an AI marketing strategist, consultant, and creator of the AI-Driven Marketer podcast. He's a leading voice in the intersection of artificial intelligence and marketing strategy, helping businesses harness…
AI's Real Role in Marketing [not-audio_url] [/not-audio_url]

Duration: 23:15
Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media Studios and a leading authority on digital marketing, content strategy, and SEO. With two decades of hands-on experience and author of Content…
Win Clients by Leading, Not Following [not-audio_url] [/not-audio_url]

Duration: 22:58
Blair Enns is a globally recognized thought leader in creative agency sales and the founder of Win Without Pitching, a revolutionary approach that empowers agencies to lead client engagements without giving away free wor…