A Year in Review with Tejs Rasmussen

A Year in Review with Tejs Rasmussen

Author: Daniel Jester December 28, 2021 Duration: 22:11
The E-commerce Content Creation Podcast
BusinessArtsBeautyFashionManagementTechnology

Summary

Tejs Rasmussen, Chief Product Officer of Creative Force sits down to talk about the growth of the platform in the last year, and what 2022 may hold for the product and for the Creative Force team. 

Key Takeaways

  • Creative Force launched a brand new module for editorial production, built from the ground up and put the company right back in the chaos of learning what works and what doesn't
  • There were many updates to Creative Force in 2021 that were intended to enhance the logic of the platform. 
  • A big workflow update to Creative Force is color reference logic, which is now best in class in creative production. 
  • Conditional Style Guides and Production Types was a big improvement over the previous iteration, that allows for much smarter construction of a studios production needs. 
  • Aside from the tech, Creative Force as a team and a company has grown a lot in 2021. The company was bought out by the founders, COVID impacted our ability to recruit so we had to pivot to growth in other ways. 

Resources

Check out past release notes from Creative Force here

Tejs Rasmussen on LinkedIn

Credits
Produced by: Creative Force - creativeforce.io
Edited by: Calvin Lanz Sound - clsound.net
Hosted by: Daniel Jester - danieltjester.com


Hosted by Daniel Jester, The E-commerce Content Creation Podcast goes beyond the surface to explore the intricate world of visual storytelling behind online retail. This isn't just about taking pretty pictures; it's a deep dive into the entire creative engine that powers modern brands. Each conversation examines how photographers, videographers, stylists, and art directors actually work with marketing, merchandising, and tech teams to turn creative vision into tangible business results. You'll hear practical discussions about workflow, technology, and management that sit at the intersection of art and commerce. Covering a landscape that includes beauty, fashion, and countless other sectors, the podcast reveals how strategic content creation directly influences customer experience and organizational goals. For anyone involved in bringing a product to life online, these episodes offer a rare look at the collaborative challenges and solutions that define success in a crowded digital marketplace. Tune in for honest talk about the craft, business, and evolving technology of e-commerce visuals.
Author: Language: English Episodes: 183

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