Deconstructing Imagery with Robert Ahlborg of Looklet

Summary

An interesting problem that many creative teams don’t think of as a problem is the static nature of the photograph. By their very nature, photographs are snapshots in time and making changes to that snapshot historically has been inconceivable, impossible. Our guest in this episode is Robert Alhborg, former fashion photographer turned co-founder and chief Product Officer of Looklet, a fashion tech company that challenges the idea that fashion imagery is static by nature, and is working to unlock a new world of capabilities and synergies between creative production and e-commerce teams.

Key Takeaways

• Looklet was founded 10 years, a fashion tech company that has deconstructed the process of fashion photography for big retailers and brands.
• Customers can shoot models and garments separately, even in different parts of the world, and compile those elements into an image that is hard to distinguish from a traditional photo shoot.
• These images become dynamic. You can take an image you love and replace the apparel within the image.
• Roberts background is as a fashion photographer, his experience taught him that scaling fashion photography is very difficult.
• With Looklet, you can maintain a smaller, faster studio and still produce high quality on figure photography.
• In this deconstructed style of photography, you can change out articles that maybe are out of stock or no longer for sale, and not have to reshoot because of these reasons.
• The main thing for Looklet clients is being able to try new things. A/B testing imagery, Personalization, Regionalization, etc.
• Looklet also enables broader options for talent. You no longer have to book the same models everytime you shoot, you can perhaps afford to book a celebrity model and then use those assets for a long time, changing looks as you need them.
• One of the challenges are e-commerce websites that are to rigid to allow for regionalization or personalization.
• There is a big opportunity for a forward thinking creative team to use a platform to its fullest capability.
• Looklet creates a new layer of cross functionality between studio/creative teams and ecomm/web teams.
• Looklets biggest challenge in the near future is balancing their own road map with features that clients want, and finding the right clients to take personalization to the next level. 

Discount Code

Reminder to use code ECCP to get your first month of PhotoRoom Pro for free! Thanks to the PhotoRoom team for the generous offer. 

Credits
Produced by: Creative Force - creativeforce.io
Edited by: Calvin Lanz Sound - clsound.net
Hosted by: Daniel Jester - danieltjester.com