Deconstructing Imagery with Robert Ahlborg of Looklet

Deconstructing Imagery with Robert Ahlborg of Looklet

Author: Daniel Jester November 15, 2022 Duration: 28:30
An interesting problem that many creative teams don’t think of as a problem is the static nature of the photograph. By their very nature, photographs are snapshots in time and making changes to that snapshot historically has been inconceivable, impossible. Our guest in this episode is Robert Alhborg, former fashion photographer turned co-founder and chief Product Officer of Looklet, a fashion tech company that challenges the idea that fashion imagery is static by nature, and is working to unlock a new world of capabilities and synergies between creative production and e-commerce teams.

Hosted by Daniel Jester, The E-commerce Content Creation Podcast goes beyond the surface to explore the intricate world of visual storytelling behind online retail. This isn't just about taking pretty pictures; it's a deep dive into the entire creative engine that powers modern brands. Each conversation examines how photographers, videographers, stylists, and art directors actually work with marketing, merchandising, and tech teams to turn creative vision into tangible business results. You'll hear practical discussions about workflow, technology, and management that sit at the intersection of art and commerce. Covering a landscape that includes beauty, fashion, and countless other sectors, the podcast reveals how strategic content creation directly influences customer experience and organizational goals. For anyone involved in bringing a product to life online, these episodes offer a rare look at the collaborative challenges and solutions that define success in a crowded digital marketplace. Tune in for honest talk about the craft, business, and evolving technology of e-commerce visuals.
Author: Language: English Episodes: 100

The E-commerce Content Creation Podcast
Podcast Episodes
A Journey to Studio Leadership with Scott McLean of Arc'Teryx [not-audio_url] [/not-audio_url]

Duration: 23:12
Creative production for e-commerce is a relatively young industry, and that means that we’re learning as we go when it comes to the growth and development of our creative and operations team members. In this episode we a…
Open Interviews with Valerie Fox and Suzy Weber [not-audio_url] [/not-audio_url]

Duration: 21:20
As we move into 2023, we’ve watched as economic uncertainty has triggered waves off layoffs. While they mostly have been hitting the tech sector, in the couple of week leading up to our 100th episode, we’ve now seen the…
Telling Your Product's Story with Brian Hennessy of Talkoot [not-audio_url] [/not-audio_url]

Duration: 34:20
We have a tendency to focus on visual content on this podcast but that isn’t the only content you need to be able to sell your products online. Copywriting is another critical element to a telling your products story, an…
3D Try On with Sergey Arkhangelskiy of Wanna [not-audio_url] [/not-audio_url]

Duration: 24:29
Continuing our theme exploring near future tech in e-commerce content production, our guest today is Sergey Arkhangelskiy of Wanna. Wanna creates 3D experiences for brands that are intended to help customers make more in…
Generative AI and E-commerce with Mark Milstein of vAIsual [not-audio_url] [/not-audio_url]

Duration: 25:09
Just about a year ago, Mark Milstein of vAIsual joined Daniel to discuss what he referred to as the future of image creation. He described the synthographer, some might now call a prompt engineer. An individual who input…
The Blockchain and E-commerce Creative with David Iscove of Cella [not-audio_url] [/not-audio_url]

Duration: 34:35
Daniel has been pretty vocal in his skepticism of NFTs, Crypto and by extension, the blockchain, but the guest today, David Iscove, director of technology consulting at Cella has cautioned him against throwing the baby o…
Predictions for 2023 [not-audio_url] [/not-audio_url]

Duration: 12:08
Happy new year from us at the E-commerce Content Creation Podcast! Last week we had a clip show episode that focused on some near future state technology that we had the opportunity to explore in 2022. In this episode Da…
Future Tech Round Up - 2022 Clip Show [not-audio_url] [/not-audio_url]

Duration: 24:37
The last few months has brought some near future technology into the spotlight, in particular generative AI for image creation, copywriting and more. Over the last year on this podcast we’ve had the opportunity to speak…