The Next Generation of E-commerce Content with Jason Hamilton

The Next Generation of E-commerce Content with Jason Hamilton

Author: Daniel Jester April 20, 2021 Duration: 25:02

Summary

Jason Hamilton of Bed Bath and Beyond joins Daniel to discuss what the future of e-commerce content could look like. We discuss the early days of product rendering, its evolution, and how today's creative teams likely fit into to this new generation of content. 

Key Takeaways

  • Computer Renderings have the potential to overtake traditional e-commerce  imagery  as the process gets cheaper and faster
  • Retailers in home goods and other traditionally large items are using renderings already to save costs associated with photographing huge products
  • The process for creating rendered product images can look a lot like a traditional photography process, except virtual
  • Current photographers, stylists and other studio teams can provide invaluable input to help aid rendered imagery. We expect todays studio teams to play a big role in the future of rendered imagery

Links & Resources

https://www.linkedin.com/in/jasonjhamilton/

Additional Reading: https://kulturehub.com/cgi-vs-photography-market/

Ikea Case Study: https://architizer.com/blog/practice/details/see-how-ikea-3d-models-the-rooms-in-their-catalogs/

LinkedIn Learning - Shoe Rendering: https://www.linkedin.com/learning/modo-product-visualization-shoe-rendering/render-a-shoe-model-in-modo

Glossary
CGI: Computer-Generated Imagery
Rendering: The process involved in the generation of a two-dimensional or three-dimensional image from a model by means of application programs

Credits
Produced by: Creative Force - creativeforce.io
Edited by: Calvin Lanz Sound - clsound.net
Hosted by: Daniel Jester - danieltjester.com


Hosted by Daniel Jester, The E-commerce Content Creation Podcast goes beyond the surface to explore the intricate world of visual storytelling behind online retail. This isn't just about taking pretty pictures; it's a deep dive into the entire creative engine that powers modern brands. Each conversation examines how photographers, videographers, stylists, and art directors actually work with marketing, merchandising, and tech teams to turn creative vision into tangible business results. You'll hear practical discussions about workflow, technology, and management that sit at the intersection of art and commerce. Covering a landscape that includes beauty, fashion, and countless other sectors, the podcast reveals how strategic content creation directly influences customer experience and organizational goals. For anyone involved in bringing a product to life online, these episodes offer a rare look at the collaborative challenges and solutions that define success in a crowded digital marketplace. Tune in for honest talk about the craft, business, and evolving technology of e-commerce visuals.
Author: Language: English Episodes: 183

The E-commerce Content Creation Podcast
Podcast Episodes
Painting Over a Band-Aid [not-audio_url] [/not-audio_url]

Duration: 44:24
SummaryIn this episode of the e-commerce content creation podcast, Daniel discusses the importance of studio audits and the physical layout of studios in enhancing workflow efficiency. He introduces the concept of worksh…
Authenticity and Consistency in the Attention Economy with Kelly G [not-audio_url] [/not-audio_url]

Duration: 34:44
SummaryIn this episode of The E-commerce Content Creation Podcast, Daniel Jester and creative director/photo manager turned creative ops consultant Kelly Garthwait dive into a candid, exploratory conversation about authe…
Are We A Media Company? [not-audio_url] [/not-audio_url]

Duration: 45:46
SummaryIn this episode of the E-commerce Content Creation Podcast, host Daniel Jester discusses treating in-house studios as media companies. He emphasizes the need for organizational respect, investment in creative team…
Never Bring Fish To The Studio with Brent Maynard [not-audio_url] [/not-audio_url]

Duration: 41:28
SummaryIn this episode, Daniel Jester is joined by studio operations and photography manager Brent Maynard, who shares stories and insights from his unique experience managing photo studios for a major pet brand. Brent d…
Another DAM Episode [not-audio_url] [/not-audio_url]

Duration: 45:20
SummaryIn this episode of the E-commerce Content Creation Podcast, Daniel dives deep into the topic of Digital Asset Management (DAM) systems, exploring their importance yet lack of widespread adoption in the E-commerce…
Revisiting the Case for 3D in e-comm [not-audio_url] [/not-audio_url]

Duration: 36:28
SummaryIn this episode of the Ecommerce Content Creation Podcast, host Daniel Jester discusses the evolving landscape of e-commerce content creation, focusing on the integration of 3D modeling and AI technologies. He exp…
The ECCP Returns! Burnout, H&M,  and The Job Hunt [not-audio_url] [/not-audio_url]

Duration: 55:19
SummaryIn this episode of the eCommerce Content Creation Podcast, Daniel reflects on his personal and professional challenges over the past year, including feelings of burnout and uncertainty in the creative industry. He…
Flash Back: Unlearning Fear in the Face of Changing Technology [not-audio_url] [/not-audio_url]

Duration: 28:35
SummaryThis is episode 64 of the e-commerce content creation podcast and Daniel is unpacking his terrible fear of changing technology with Conrad Sanderson. If there’s anyone who understands the relationship between chan…
Flash Back: Building the Plane in the Air with Matthew Schulert [not-audio_url] [/not-audio_url]

Duration: 35:05
SummaryMatthew Schulert was lead photographer and one of the earliest studio team members at HauteLook, a flash sale site that Nordstrom bought in 2011. Matthew and Daniel talk about the the history of that studio as it…