The Next Generation of E-commerce Content with Jason Hamilton

The Next Generation of E-commerce Content with Jason Hamilton

Author: Daniel Jester April 20, 2021 Duration: 25:02
The E-commerce Content Creation Podcast
BusinessArtsBeautyFashionManagementTechnology

Summary

Jason Hamilton of Bed Bath and Beyond joins Daniel to discuss what the future of e-commerce content could look like. We discuss the early days of product rendering, its evolution, and how today's creative teams likely fit into to this new generation of content. 

Key Takeaways

  • Computer Renderings have the potential to overtake traditional e-commerce  imagery  as the process gets cheaper and faster
  • Retailers in home goods and other traditionally large items are using renderings already to save costs associated with photographing huge products
  • The process for creating rendered product images can look a lot like a traditional photography process, except virtual
  • Current photographers, stylists and other studio teams can provide invaluable input to help aid rendered imagery. We expect todays studio teams to play a big role in the future of rendered imagery

Links & Resources

https://www.linkedin.com/in/jasonjhamilton/

Additional Reading: https://kulturehub.com/cgi-vs-photography-market/

Ikea Case Study: https://architizer.com/blog/practice/details/see-how-ikea-3d-models-the-rooms-in-their-catalogs/

LinkedIn Learning - Shoe Rendering: https://www.linkedin.com/learning/modo-product-visualization-shoe-rendering/render-a-shoe-model-in-modo

Glossary
CGI: Computer-Generated Imagery
Rendering: The process involved in the generation of a two-dimensional or three-dimensional image from a model by means of application programs

Credits
Produced by: Creative Force - creativeforce.io
Edited by: Calvin Lanz Sound - clsound.net
Hosted by: Daniel Jester - danieltjester.com


Hosted by Daniel Jester, The E-commerce Content Creation Podcast goes beyond the surface to explore the intricate world of visual storytelling behind online retail. This isn't just about taking pretty pictures; it's a deep dive into the entire creative engine that powers modern brands. Each conversation examines how photographers, videographers, stylists, and art directors actually work with marketing, merchandising, and tech teams to turn creative vision into tangible business results. You'll hear practical discussions about workflow, technology, and management that sit at the intersection of art and commerce. Covering a landscape that includes beauty, fashion, and countless other sectors, the podcast reveals how strategic content creation directly influences customer experience and organizational goals. For anyone involved in bringing a product to life online, these episodes offer a rare look at the collaborative challenges and solutions that define success in a crowded digital marketplace. Tune in for honest talk about the craft, business, and evolving technology of e-commerce visuals.
Author: Language: English Episodes: 183

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