Thoughts on Studio Automation with Marc Berenson

Thoughts on Studio Automation with Marc Berenson

Author: Daniel Jester April 12, 2022 Duration: 25:34
The E-commerce Content Creation Podcast
BusinessArtsBeautyFashionManagementTechnology

Summary

We’ve talked a lot on this podcast about agility, scalability and automation. It can sometimes sound like a huge undertaking to pivot a large in-house studio towards automated processes. Automation doesn’t have to be a huge project. Automation can begin with the tools any studio is using today. Marc Berenson joins Daniel on the podcast for this episode to talk about some of his learnings during his time at Stanley Black and Decker, and what he’s been working on since. 

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Key Takeaways

  • Elevate the right people above the process, to assess the workflow, tools involved, and any existing scripts or automations being used ad hoc. 
  • Build your automation like bricks in a wall. Make a good foundation and build from there. 
  • It's possible to take automation too far, don't overdo it. If unexpected things are happening, you need a way out quickly. 
  • Leverage the possibilities you have today. Then you standardize and now it's beginning to scale. 
  • Stay tuned for part 2 with Marc where we meet the team involved in their scrappy automation efforts and talk about what they found. 

Credits
Produced by: Creative Force - creativeforce.io
Edited by: Calvin Lanz Sound - clsound.net
Hosted by: Daniel Jester - danieltjester.com


Hosted by Daniel Jester, The E-commerce Content Creation Podcast goes beyond the surface to explore the intricate world of visual storytelling behind online retail. This isn't just about taking pretty pictures; it's a deep dive into the entire creative engine that powers modern brands. Each conversation examines how photographers, videographers, stylists, and art directors actually work with marketing, merchandising, and tech teams to turn creative vision into tangible business results. You'll hear practical discussions about workflow, technology, and management that sit at the intersection of art and commerce. Covering a landscape that includes beauty, fashion, and countless other sectors, the podcast reveals how strategic content creation directly influences customer experience and organizational goals. For anyone involved in bringing a product to life online, these episodes offer a rare look at the collaborative challenges and solutions that define success in a crowded digital marketplace. Tune in for honest talk about the craft, business, and evolving technology of e-commerce visuals.
Author: Language: English Episodes: 183

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