Thoughts on Studio Automation with Marc Berenson

Thoughts on Studio Automation with Marc Berenson

Author: Daniel Jester April 12, 2022 Duration: 25:34

Summary

We’ve talked a lot on this podcast about agility, scalability and automation. It can sometimes sound like a huge undertaking to pivot a large in-house studio towards automated processes. Automation doesn’t have to be a huge project. Automation can begin with the tools any studio is using today. Marc Berenson joins Daniel on the podcast for this episode to talk about some of his learnings during his time at Stanley Black and Decker, and what he’s been working on since. 

Reminder

You can save $100 off your registration fee for the Henry Stewart Events Photo Studio Ops Forum 2022 in New York City on May 4 with discount code CONTENTPOD100. We will be recording a live episode of the show at the event. Hope to see you there!

Register Here

Key Takeaways

  • Elevate the right people above the process, to assess the workflow, tools involved, and any existing scripts or automations being used ad hoc. 
  • Build your automation like bricks in a wall. Make a good foundation and build from there. 
  • It's possible to take automation too far, don't overdo it. If unexpected things are happening, you need a way out quickly. 
  • Leverage the possibilities you have today. Then you standardize and now it's beginning to scale. 
  • Stay tuned for part 2 with Marc where we meet the team involved in their scrappy automation efforts and talk about what they found. 

Credits
Produced by: Creative Force - creativeforce.io
Edited by: Calvin Lanz Sound - clsound.net
Hosted by: Daniel Jester - danieltjester.com


Hosted by Daniel Jester, The E-commerce Content Creation Podcast goes beyond the surface to explore the intricate world of visual storytelling behind online retail. This isn't just about taking pretty pictures; it's a deep dive into the entire creative engine that powers modern brands. Each conversation examines how photographers, videographers, stylists, and art directors actually work with marketing, merchandising, and tech teams to turn creative vision into tangible business results. You'll hear practical discussions about workflow, technology, and management that sit at the intersection of art and commerce. Covering a landscape that includes beauty, fashion, and countless other sectors, the podcast reveals how strategic content creation directly influences customer experience and organizational goals. For anyone involved in bringing a product to life online, these episodes offer a rare look at the collaborative challenges and solutions that define success in a crowded digital marketplace. Tune in for honest talk about the craft, business, and evolving technology of e-commerce visuals.
Author: Language: English Episodes: 183

The E-commerce Content Creation Podcast
Podcast Episodes
A Journey to Studio Leadership with Scott McLean of Arc'Teryx [not-audio_url] [/not-audio_url]

Duration: 23:12
SummaryCreative production for e-commerce is a relatively young industry, and that means that we’re learning as we go when it comes to the growth and development of our creative and operations team members. In this episo…
Open Interviews with Valerie Fox and Suzy Weber [not-audio_url] [/not-audio_url]

Duration: 21:20
SummaryAs we move into 2023, we’ve watched as economic uncertainty has triggered waves off layoffs. While they mostly have been hitting the tech sector, in the couple of week leading up to our 100th episode, we’ve now se…
Telling Your Product's Story with Brian Hennessy of Talkoot [not-audio_url] [/not-audio_url]

Duration: 34:20
SummaryWe have a tendency to focus on visual content on this podcast but that isn’t the only content you need to be able to sell your products online. Copywriting is another critical element to a telling your products st…
3D Try On with Sergey Arkhangelskiy of Wanna [not-audio_url] [/not-audio_url]

Duration: 24:29
SummaryContinuing our theme exploring near future tech in e-commerce content production, my guest today is Sergey Arkhangelskiy of Wanna. Wanna creates 3D experiences for brands that are intended to help customers make m…
Generative AI and E-commerce with Mark Milstein of vAIsual [not-audio_url] [/not-audio_url]

Duration: 25:09
SummaryJust about a year ago, Mark Milstein of vAIsual joined Daniel to discuss what he referred to as the future of image creation. He described the synthographer, some might now call a prompt engineer. An individual wh…
The Blockchain and E-commerce Creative with David Iscove of Cella [not-audio_url] [/not-audio_url]

Duration: 34:35
SummaryDaniel has been pretty vocal in his skepticism of NFTs, Crypto and by extension, the blockchain, but the guest today, David Iscove, director of technology consulting at Cella has cautioned him against throwing the…
Predictions for 2023 [not-audio_url] [/not-audio_url]

Duration: 12:08
SummaryHappy new year from us at the E-commerce Content Creation Podcast! Last week we had a clip show episode that focused on some near future state technology that we had the opportunity to explore in 2022. In this epi…
Future Tech Round Up - 2022 Clip Show [not-audio_url] [/not-audio_url]

Duration: 24:37
SummaryThe last few months has brought some near future technology into the spotlight, in particular generative AI for image creation, copywriting and more. Over the last year on this podcast we’ve had the opportunity to…