221. Morgan's strategy to sell out her new collections

221. Morgan's strategy to sell out her new collections

Author: Susan Bradley: E-commerce Expert June 25, 2024 Duration: 31:44

Wouldn't it be a dream come true if you could  launch a new product or collection, and have it sell out immediately? What if you could place a new inventory order with 100% confidence that your audience will buy it?

My guest Morgan Lane Tanner, owner of Fotera jewelry, has a strategy for that. Morgan is a long time eCommerce store owner who sells jewelry made from landscape photographs. Over the years, she's perfected a method that gets her audience involved in her product launches. The result is that when it comes time to start selling, Morgan sells out. Fast.

 

Listen in and learn:

👏 How to get your audience involved and engaged prior to launch

⚒️How to leverage multiple channels to gain customer feedback

📣How to create a sense of urgency and scarcity to drive sales

 

This repeatable strategy is something that every single ecommerce store owner can do too. Join us today as she walks us through the steps she takes to create this success.

RELATED LINKS:

Check out Morgan's website: www.foterrajewelry.com

Nicholas's strategy to fund his launch with pre-orders will make you watch twice: https://thesocialsalesgirls.com/nicholass-strategy-to-fund-his-launch-with-pre-orders-will-make-you-watch-twice/

What Happens When You Put Marketing First: https://thesocialsalesgirls.com/what-happens-when-you-put-marketing-first-episode-198/

Become A Marketing-First Store Owner: https://thesocialsalesgirls.com/become-a-marketing-first-store-owner-episode-160/

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Susan Bradley has spent years navigating the twists and turns of online retail, and in The Ecommerce Roadmap, she shares that hard-won expertise directly with you. This isn't about vague theory; it's a practical guide built from the ground up for Shopify store owners who are tired of guesswork. Each episode pulls back the curtain on real stores, dissecting what actually moves the needle for growth and profitability. You'll hear a data-driven blend of overarching strategy and the specific, actionable tactics you can implement immediately. The focus is always on building a business with predictable, profitable sales, not just fleeting traffic. As an e-commerce expert, Susan structures every conversation to cut through the noise, offering clear direction whether you're just starting out or looking to scale an established brand. Tune into this podcast for honest conversations that feel like consulting with a trusted advisor, all aimed at providing you with a reliable map for your unique journey in online commerce.
Author: Language: English Episodes: 100

The Ecommerce Roadmap
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