The Ecommerce Roadmap

The Ecommerce Roadmap

Author: Susan Bradley: E-commerce Expert Language: English Episodes: 50
Susan Bradley has spent years navigating the twists and turns of online retail, and in The Ecommerce Roadmap, she shares that hard-won expertise directly with you. This isn't about vague theory; it's a practical guide built from the ground up for Shopify store owners who are tired of guesswork. Each episode pulls back the curtain on real stores, dissecting what actually moves the needle for growth and profitability. You'll hear a data-driven blend of overarching strategy and the specific, actionable tactics you can implement immediately. The focus is always on building a business with predictable, profitable sales, not just fleeting traffic. As an e-commerce expert, Susan structures every conversation to cut through the noise, offering clear direction whether you're just starting out or looking to scale an established brand. Tune into this podcast for honest conversations that feel like consulting with a trusted advisor, all aimed at providing you with a reliable map for your unique journey in online commerce.
Episodes
335: How Kristin Doubled Her Art Print Sales In One Year [not-audio_url] [/not-audio_url]

Duration: 39:02
A year ago, Kristin didn't think she could ever replace her dentist's income with her art. Now she can see exactly how to get there. In this episode you'll hear about the one pivot that changed everything for this retire…
334: How Jen got 320 new Customers [not-audio_url] [/not-audio_url]

Duration: 51:33
What if 80 out of every 100 customers come back and buy again. Sounds like a dream come true, right? But not so fast. Today I'm following up with Jen O'Rourke, owner of Bear and Roo, a made-to-order clothing business. A…
333: How To Start Investing For Retirement When You're Self-Employed [not-audio_url] [/not-audio_url]

Duration: 51:33
If you're like most people, nobody ever taught you how to money. And if you're a store owner, it's even worse — no 401k, no automatic deductions, no HR department setting things up for you. So you keep telling yourself y…
332: Your Ads Manager ROAS is the Wrong Metric [not-audio_url] [/not-audio_url]

Duration: 43:58
Ever look at your Meta ads dashboard and think, "My ROAS is great…so why is my Shopify data telling a different story?" Here's the problem: Meta wants you to believe every sale is because of your ad. But that's not the w…
331: How to Finally Get Sales on Your Website (Not Just Etsy) [not-audio_url] [/not-audio_url]

Duration: 20:52
"It's only the first quarter, and I have already sold as much as last year." One of our Inner Circle members left this comment recently and when I read it, I knew that you would want to know how she did it. Jennifer of H…
329: 3 Things You Must Know Before You Take a Business Loan [not-audio_url] [/not-audio_url]

Duration: 1:02:47
You hit six figures. The orders are coming in. And yet, somehow you still can't pay yourself. If that sounds familiar, this episode is for you. I'm sitting down with Chantal, founder of Oh Color Me, a fast-growing colori…
328: How a Handmade Business Owner planned for her best sales ever [not-audio_url] [/not-audio_url]

Duration: 1:00:14
If you've ever felt like you're working yourself into the ground and still going backwards, this episode is going to hit home. Andrea York runs Catch the Fire Worship Flags — a completely handmade, hyper-niche business —…