334: How Jen got 320 new Customers

334: How Jen got 320 new Customers

Author: Susan Bradley: E-commerce Expert August 25, 2026 Duration: 51:33

What if 80 out of every 100 customers come back and buy again. Sounds like a dream come true, right?

But not so fast.

Today I'm following up with Jen O'Rourke, owner of Bear and Roo, a made-to-order clothing business. A year ago, Jen had a returning customer rate so high it meant she had a serious  problem: in order to make her sales she had to sell more to the same pile of existing customers.
She desperately needed an infusion of new customers.

You'll learn:

  • Why a high returning customer rate can hide a serious problem

  • A strategy that works to get NEW customers

  • How to keep your cool during a rough patch

 

Come hear exactly what she did about it, how she landed 320 new customers in a year, and the strategy she's using to create a steady stream of new customers every month.

You can do this very same thing!

 

RELATED LINKS:

 

Check out Jen's store at www.bearandroo.com

A 10 minute check up you should do today https://www.thesocialsalesgirls.com/blog/a-10-minute-checkup-you-should-do-today-episode-157

What to do when you need new Customers https://www.thesocialsalesgirls.com/blog/what-to-do-when-you-need-new-customers-episode-263

How Melissa reduced her cost of acquiring a customer by 44% https://www.thesocialsalesgirls.com/blog/how-melissa-reduced-her-cost-of-acquiring-a-customer-by-44-percent-episode-191

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Susan Bradley has spent years navigating the twists and turns of online retail, and in The Ecommerce Roadmap, she shares that hard-won expertise directly with you. This isn't about vague theory; it's a practical guide built from the ground up for Shopify store owners who are tired of guesswork. Each episode pulls back the curtain on real stores, dissecting what actually moves the needle for growth and profitability. You'll hear a data-driven blend of overarching strategy and the specific, actionable tactics you can implement immediately. The focus is always on building a business with predictable, profitable sales, not just fleeting traffic. As an e-commerce expert, Susan structures every conversation to cut through the noise, offering clear direction whether you're just starting out or looking to scale an established brand. Tune into this podcast for honest conversations that feel like consulting with a trusted advisor, all aimed at providing you with a reliable map for your unique journey in online commerce.
Author: Language: English Episodes: 50

The Ecommerce Roadmap
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