The Ecommerce Roadmap

The Ecommerce Roadmap

Author: Susan Bradley: E-commerce Expert Language: English Episodes: 100
Susan Bradley has spent years navigating the twists and turns of online retail, and in The Ecommerce Roadmap, she shares that hard-won expertise directly with you. This isn't about vague theory; it's a practical guide built from the ground up for Shopify store owners who are tired of guesswork. Each episode pulls back the curtain on real stores, dissecting what actually moves the needle for growth and profitability. You'll hear a data-driven blend of overarching strategy and the specific, actionable tactics you can implement immediately. The focus is always on building a business with predictable, profitable sales, not just fleeting traffic. As an e-commerce expert, Susan structures every conversation to cut through the noise, offering clear direction whether you're just starting out or looking to scale an established brand. Tune into this podcast for honest conversations that feel like consulting with a trusted advisor, all aimed at providing you with a reliable map for your unique journey in online commerce.
Episodes
286: Use This Strategy To See If You Have The Right Traffic [not-audio_url] [/not-audio_url]

Duration: 35:29
Wondering why your sales are stuck—even though you're doing "all the right things"? In this episode, Susan and Melissa walk through how to use your own Shopify and Klaviyo data to figure out if your traffic is the proble…
285: The Most Powerful Marketing Activity [not-audio_url] [/not-audio_url]

Duration: 28:30
When someone asked, "Which marketing activity actually moves the needle?" we knew we had to talk about it. Because the answer isn't what you think. In this episode, Susan and Melissa (Inner Circle coach and owner of Bike…
284: Sales Plateaued? Do this to grow profitably [not-audio_url] [/not-audio_url]

Duration: 44:26
If your ecommerce sales have hit a plateau around $2K/month, and you're wondering why it's not growing, this episode is for you. We'll break down the one core reason most stores get stuck—and how to shift your strategy s…
283: I'm Doing Something Scary [not-audio_url] [/not-audio_url]

Duration: 28:07
Today, I'm sharing something that pushed me out of my comfort zone—and it might just do the same for you. I sat down with Suzi Dafnis of HerBusiness to talk about the power of stepping away, creating space, and taking a…
282: Organic Sales: Don't Miss These 2 Strategies [not-audio_url] [/not-audio_url]

Duration: 44:24
Tired of relying on paid ads? This episode is for you. Susan Bradley and Sarah Williams share the two most powerful (and doable!) strategies they've used to generate consistent organic growth for ecommerce brands—without…
281: The free strategy that got 1600 leads and 34 new customers [not-audio_url] [/not-audio_url]

Duration: 39:51
Have you hesitated to use Collaborations as your strategy for organic growth? If you haven't tried a few collaborations yet, what you learn in this episode will make you eager to get started. Here's the backstory: Tina B…
280: Hiring Help—Get Set Up for Success [not-audio_url] [/not-audio_url]

Duration: 39:11
If you're ready to hire help—or have tried and been burned—this episode is your roadmap. Susan and Melissa walk you through the full process of hiring, training, and managing help that actually helps. You'll learn how to…
279: How to Scale Without Borrowing (or Breaking Your Business) [not-audio_url] [/not-audio_url]

Duration: 38:56
Thinking about scaling your store? This episode is your checklist. Susan and Inner Circle coach Melissa Davies break down what most store owners get wrong when they try to grow—and the five things you need to do before y…
278: The 3 Books That Changed My Life [not-audio_url] [/not-audio_url]

Duration: 19:51
We all love a good book recommendation—but some books are more than a great read. They change the way you think, work, and lead. In this episode, Susan shares the three books she's read (and reread) that have had a lasti…
277: Should You Hire Someone to Make Your Reels? [not-audio_url] [/not-audio_url]

Duration: 43:05
Feel overwhelmed by video content? Wish you could just hire it out? In this episode, Susan and Melissa talk about the real reasons ecommerce store owners get stuck—and why hiring someone to "just make your Reels" isn't t…