240. $110k sales in year one, by focusing on on thing

240. $110k sales in year one, by focusing on on thing

Author: Susan Bradley: E-commerce Expert November 5, 2024 Duration: 42:09

I want you to see what can happen when you let go of perfection and stop doing "all the things" - and instead focus on doing one thing well. 

In this episode I talk to Mia Craig, founder of Top Paddock, who  shares how she scaled her e-commerce business by growing her email list to 10k subscribers and optimizing her approach with A/B testing. With email accounting for 40% of her sales, Mia's strategy centers on consistency, frequent engagement, and data-driven insights.

Listen in and learn:

📈 How you can grow your list with monthly giveaways.

🧪 How to use A/B testing to refine email content.

📧The magic of  sending regular emails to stay top of mind.

🔄 How sticking with proven tactics and automation can free up time.

Join us for Mia's tips on building a scalable, high-growth business without the stress.

 

RELATED LINKS

Be the first to know when Reliable Revenue is available: https://thesocialsalesgirls.com/reliable-revenue/

Check out Mia's website: https://toppaddock.co/

The Perfect Giveaway To Generate Leads: https://thesocialsalesgirls.com/have-you-tried-this-to-generate-leads/

2x Your leads from the traffic you have: https://thesocialsalesgirls.com/2x-your-leads-from-the-traffic-you-have-episode-139/

The Secret To Building a 6 Figure & Jewelry Brand: https://thesocialsalesgirls.com/the-secret-to-building-a-6-figure-jewerly-brand-episode-237/

--------------------

Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now


Susan Bradley has spent years navigating the twists and turns of online retail, and in The Ecommerce Roadmap, she shares that hard-won expertise directly with you. This isn't about vague theory; it's a practical guide built from the ground up for Shopify store owners who are tired of guesswork. Each episode pulls back the curtain on real stores, dissecting what actually moves the needle for growth and profitability. You'll hear a data-driven blend of overarching strategy and the specific, actionable tactics you can implement immediately. The focus is always on building a business with predictable, profitable sales, not just fleeting traffic. As an e-commerce expert, Susan structures every conversation to cut through the noise, offering clear direction whether you're just starting out or looking to scale an established brand. Tune into this podcast for honest conversations that feel like consulting with a trusted advisor, all aimed at providing you with a reliable map for your unique journey in online commerce.
Author: Language: English Episodes: 100

The Ecommerce Roadmap
Podcast Episodes
276: Create a Successful, Stress-Free Video Strategy [not-audio_url] [/not-audio_url]

Duration: 29:06
Video is one of the best ways to build trust and grow your ecommerce sales—but without a clear strategy, it can feel overwhelming or like a waste of time. In this episode, we're sharing the 3 types of videos every store…
275: Jen's Framework for Hiring and Training the Right People [not-audio_url] [/not-audio_url]

Duration: 43:51
Jen Cura has done what most makers only dream of—she's built a 12-person team that helps her produce one of the most personal, high-touch products you can sell: keepsake "memory" bears made from sentimental clothing. In…
274: Find your future Buyers - using SEO for Ecommerce [not-audio_url] [/not-audio_url]

Duration: 25:21
Have you heard of an SEO Funnel? We talk about the Sales Funnel all the time, but we haven't talked about how you can create an SEO Funnel. Until now. Investing time into SEO can be beneficial for any ecommerce business,…
273: Golden Advice from a Multi-6 Figure Maker [not-audio_url] [/not-audio_url]

Duration: 35:08
When Katie hit $100K in sales, she thought the hard part was behind her. But real growth didn't come until she changed her role, stopped trying to do everything herself, and built a business designed to scale. In this ep…
272: How Natalie Built Her Multi-7 Figure Shop [not-audio_url] [/not-audio_url]

Duration: 32:51
Most store owners never feel fully in control of their sales. But Natalie Santini is one of the rare ones who figured it out. In this episode, she shares how she built Sew Hungry Hippie into a multi-seven-figure business…
271: How Raquel generated 900 leads a week (and what happened next) [not-audio_url] [/not-audio_url]

Duration: 45:29
Raquel Rose had the dream scenario—her lead ads were bringing in nearly 900 new subscribers a week, and her email marketing was already converting well. So she leaned in and spent more on building her list. But when she…
270: Digital Product Sales of $5K in the Last 30 Days—Here's How [not-audio_url] [/not-audio_url]

Duration: 24:54
If your customers are asking the same questions over and over—it might be time to start charging for the answers. That's exactly what Lindzee Barrera did. As the founder of Birdie Girl Golf, she noticed her audience need…
269: A $14K Pop-Up Shop Promo Using POD [not-audio_url] [/not-audio_url]

Duration: 26:20
What if you could make $14,000 in 10 days—without touching a single product? In this episode, artist and Inner Circle member Elizabeth Wade shares exactly how she pulled off a wildly successful, low-effort, high-return p…
268: 2 Simple Steps to a Better Conversion Rate [not-audio_url] [/not-audio_url]

Duration: 21:23
If you've ever had a sneaky suspicion that your conversion rate could be better—you're probably right. In this episode, we're sharing two things you can do today to start turning more of your traffic into paying customer…
267: What Every Store Owner Needs to Know About Business Debt [not-audio_url] [/not-audio_url]

Duration: 29:17
Thinking about taking on debt to grow your business? Before you sign that loan agreement (or take out another credit card), listen to this episode. Susan sits down with inventory and money coach Ciara Stockeland to break…