259: How Trisha Built a High-Converting List for Her Product Launch

259: How Trisha Built a High-Converting List for Her Product Launch

Author: Susan Bradley: E-commerce Expert March 18, 2025 Duration: 31:10

What if you could grow your email list, create viral content, and sell more—without spending on ads? That's exactly what jewelry designer Trisha Flanagan did with a brilliant product tester campaign inspired by our previous guest Jane Hamill (ep 236).

In this episode, Inner Circle coach Melissa Davies chats with Trisha about how she built a high-intent email list, collected user-generated content, and turned testers into paying customers—all without an expensive photoshoot.

What You'll Learn:

✔️ How Trisha set clear goals for her promotion.
✔️ Her process for recruiting testers & collecting UGC.
✔️ How she monetized her email list & converted testers.
✔️ Why UGC outperforms a polished photoshoot.

Related Links:

Check out Trisha's jewelry at www.trishaflanagan.com

Check out Jane's podcast here: https://fashionbrainacademy.com/category/podcasts/

Why Jane Hamill Loves The Product Tester Strategy
https://thesocialsalesgirls.com/heres-what-to-do-differently-next-year-episode-195/

A 6 figure start-up strategy that you can use even if you've already launched. https://thesocialsalesgirls.com/a-6-figure-start-up-strategy-that-you-can-use-even-if-youve-already-launched-episode-81/

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Susan Bradley has spent years navigating the twists and turns of online retail, and in The Ecommerce Roadmap, she shares that hard-won expertise directly with you. This isn't about vague theory; it's a practical guide built from the ground up for Shopify store owners who are tired of guesswork. Each episode pulls back the curtain on real stores, dissecting what actually moves the needle for growth and profitability. You'll hear a data-driven blend of overarching strategy and the specific, actionable tactics you can implement immediately. The focus is always on building a business with predictable, profitable sales, not just fleeting traffic. As an e-commerce expert, Susan structures every conversation to cut through the noise, offering clear direction whether you're just starting out or looking to scale an established brand. Tune into this podcast for honest conversations that feel like consulting with a trusted advisor, all aimed at providing you with a reliable map for your unique journey in online commerce.
Author: Language: English Episodes: 100

The Ecommerce Roadmap
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