266: Advice from a Multi-Million Dollar Store Owner

266: Advice from a Multi-Million Dollar Store Owner

Author: Susan Bradley: E-commerce Expert May 6, 2025 Duration: 45:25

Come behind the scenes of a multi-7-figure ecommerce business with Bethany Wysolmerski, founder of Rubi & Lib. In this candid conversation, Bethany shares what she'd do differently if she were starting today—and the hard decisions she's made to keep her business profitable. From building a team to shutting down a second brand, this episode is packed with real-life, high-level strategy you can apply at any stage of growth.

What You'll Learn:

  • How Bethany pivoted after wedding sales dried up in 2020
  • Why hiring early made growth possible—and what it taught her about leadership
  • What changes when your business hits 7 figures (hint: it's not "how do I get more sales?")
  • The moment she realized big revenue wasn't translating to profit—and how she fixed it
  • Five smart, actionable tips for store owners who want to scale the right way

 

RELATED LINKS:

Check out Bethany's Business here:
rubiandlib.com
Instagram: @rubiandlib
Facebook: Rubi & Lib

The Real Source of Stress For 6 And 7-Figure Store Owners
https://thesocialsalesgirls.com/the-real-source-of-stress-for-6-and-7-figure-store-owners-episode-214/

Do This Now And Be More Profitable
https://thesocialsalesgirls.com/do-this-now-and-be-more-profitable-episode-204/

The $500/Hour Job You Should Be Doing
https://thesocialsalesgirls.com/the-500-hour-job-you-should-be-doing-episode-226/

_______________________

Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.

Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales.

Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now!


Susan Bradley has spent years navigating the twists and turns of online retail, and in The Ecommerce Roadmap, she shares that hard-won expertise directly with you. This isn't about vague theory; it's a practical guide built from the ground up for Shopify store owners who are tired of guesswork. Each episode pulls back the curtain on real stores, dissecting what actually moves the needle for growth and profitability. You'll hear a data-driven blend of overarching strategy and the specific, actionable tactics you can implement immediately. The focus is always on building a business with predictable, profitable sales, not just fleeting traffic. As an e-commerce expert, Susan structures every conversation to cut through the noise, offering clear direction whether you're just starting out or looking to scale an established brand. Tune into this podcast for honest conversations that feel like consulting with a trusted advisor, all aimed at providing you with a reliable map for your unique journey in online commerce.
Author: Language: English Episodes: 100

The Ecommerce Roadmap
Podcast Episodes
261: Growing your sales: what you must know first [not-audio_url] [/not-audio_url]

Duration: 21:44
I'm sharing one of the smartest (and simplest) ways to grow your ecommerce sales—without a big ad budget. But be warned: this strategy only works up to a point. If you miss the signs that it's time to shift, your sales c…
260: Do This If You Aren't Reaching Your Goals [not-audio_url] [/not-audio_url]

Duration: 26:36
Episode 260: Do This If You Aren't Reaching Your Goals If you've ever felt like everyone else is growing while you're stuck, this episode is for you. You're not failing—but the way you're setting your goals might be. In…
259: How Trisha Built a High-Converting List for Her Product Launch [not-audio_url] [/not-audio_url]

Duration: 31:10
What if you could grow your email list, create viral content, and sell more—without spending on ads? That's exactly what jewelry designer Trisha Flanagan did with a brilliant product tester campaign inspired by our previ…
258: The piece of the puzzle you've been missing [not-audio_url] [/not-audio_url]

Duration: 19:24
I still remember how I felt when I was growing my first Ecommerce business, Wee Squeak. For a long time, I was frustrated because I just couldn't figure out what I was missing — what it was that was stopping me from gett…
256: How Pivoting and Consistency Doubled Sales for Wendy [not-audio_url] [/not-audio_url]

Duration: 35:39
In this episode, we're learning from Wendy's incredible journey of doubling her sales within a year. After a motivating comment in our Inner Circle group, we invited Wendy to break down her success into actionable steps…
255: These 7 habits predict success, start implementing them now! [not-audio_url] [/not-audio_url]

Duration: 26:55
Susan shares the 7 habits that are the best predictors of an online store's success. These are habits that can be practiced by store owners at any level of business, from mindset to practical tips for overcoming any obst…
254: Everything you want to know about Reliable Revenue [not-audio_url] [/not-audio_url]

Duration: 45:35
Reliable Revenue is a once-a-year intensive course focused on building a long-term conversion system to maximize customer lifetime value through email marketing strategies and automations. It does not cover traffic, ads,…
253: Make your Brand + Products Stand Out [not-audio_url] [/not-audio_url]

Duration: 35:45
Susan and Bonnie Christine discuss how surface pattern design helps businesses stand out through custom branding. Bonnie, a self-taught designer, turned her passion into a career by taking small, consistent steps. Surfac…
252: Use these 3 Steps to Get Featured in Gift Guides [not-audio_url] [/not-audio_url]

Duration: 31:08
Getting your products featured in gift guides can be a game-changer for your business. It builds credibility, boosts sales, and gets your brand in front of the right audience—all without paying for ads. In this episode,…