273: Golden Advice from a Multi-6 Figure Maker

273: Golden Advice from a Multi-6 Figure Maker

Author: Susan Bradley: E-commerce Expert June 24, 2025 Duration: 35:08

When Katie hit $100K in sales, she thought the hard part was behind her. But real growth didn't come until she changed her role, stopped trying to do everything herself, and built a business designed to scale.

In this episode, Katie shares what happened when she outsourced embroidery (spoiler alert- it was a disaster), how she hired her first employee—and then her second—and how she grew her subscription box from 70 to over 400 monthly subscribers by focusing on the numbers that mattered.

What You'll Learn:

✔️ Why outsourcing didn't solve her time problem
✔️ How hiring one person helped—and why it wasn't enough
✔️ The metric that tells her when to grow her team
✔️ How she pays herself based on facts, not feelings
✔️ Why she no longer considers herself a maker—and what she is instead

Related Links:

Check out Katie's business:  Miss Monogram Kids

Get the Profit First Book

The Path To A Full-Time Paycheck From Your Business
https://thesocialsalesgirls.com/the-path-to-a-full-time-pay-check-from-your-business-episode-220/

How Erica supersized her profit and wiped out her stress
https://thesocialsalesgirls.com/how-erica-supersized-her-profit-and-wiped-out-her-stress-episode-223/

3 Things You Can Do To Be More Profitable Today

https://thesocialsalesgirls.com/3-things-you-can-do-to-be-more-profitable-today-episode-219/

______________________

Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.

Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free!" - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales.

Click here, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!


Susan Bradley has spent years navigating the twists and turns of online retail, and in The Ecommerce Roadmap, she shares that hard-won expertise directly with you. This isn't about vague theory; it's a practical guide built from the ground up for Shopify store owners who are tired of guesswork. Each episode pulls back the curtain on real stores, dissecting what actually moves the needle for growth and profitability. You'll hear a data-driven blend of overarching strategy and the specific, actionable tactics you can implement immediately. The focus is always on building a business with predictable, profitable sales, not just fleeting traffic. As an e-commerce expert, Susan structures every conversation to cut through the noise, offering clear direction whether you're just starting out or looking to scale an established brand. Tune into this podcast for honest conversations that feel like consulting with a trusted advisor, all aimed at providing you with a reliable map for your unique journey in online commerce.
Author: Language: English Episodes: 100

The Ecommerce Roadmap
Podcast Episodes
302: 73% Of Valerie's Sales Are From Email. Here's Her Next Best Move [not-audio_url] [/not-audio_url]

Duration: 48:55
Valerie DeVito has her email system dialed in, her products are flying off the shelves, and her conversion rate is solid. So why aren't her sales growing? In this coaching session, we dig into the one thing she's been mi…
300: Handmade Business? See How Janine Will Double Her Online Sales [not-audio_url] [/not-audio_url]

Duration: 29:35
What if the key to scaling your handmade business isn't launching more products—but doing less, better? In this episode, Susan chats with Janine Duguid, the founder of Wheat & Wildflower, a Canadian kidswear brand that's…
299: Ellie's Sales Are Great; How Does She Make More Profit? [not-audio_url] [/not-audio_url]

Duration: 29:12
Are you still spending your time on something you told yourself you'd stop doing a year ago? That's where Ellie Lum found herself. She runs Klum House, a multi six-figure business with a growing audience and a solid prod…
296: How to 2X Hayley's Shopify Sales [not-audio_url] [/not-audio_url]

Duration: 39:42
Hayley runs a beautiful bath and body store in northern Michigan and, like a lot of retailers, her in-store sales are strong but her online channel is lagging behind. Her big goal? Get her online sales to match her brick…
295: Here's Why You're Probably Doing Better Than You Think [not-audio_url] [/not-audio_url]

Duration: 1:02:10
This episode digs into a common (and costly) mindset trap: believing you're behind when you're actually on track. Susan and long-time Inner Circle coach Melissa unpack the survey results from hundreds of ecommerce founde…
294: Here's How You Can Get Sales in December [not-audio_url] [/not-audio_url]

Duration: 40:26
December doesn't have to be a slow month—or a stressful one. In this episode, Susan and Melissa share a simple, ready-to-use plan that helps you finish the year strong, stay visible, and still take time off for the holid…
293: Generate weekly income with this simple strategy [not-audio_url] [/not-audio_url]

Duration: 32:39
In today's episode, I'm chatting with one of our incredibly generous Inner Circle members, Linda Gernert, who is sharing her genius marketing strategy that has her audience coming back every single week. Linda's approach…